How we did it
We led an alignment and messaging workshop to better understand the client’s industry, business model, target audience and communication priorities.
After identifying opportunities the innovative importer could leverage, Hileman presented a number of ways to engage the client’s prospects. Shaped by customer personas, clear-cut mission and positioning statements, and a strong value proposition, we devised a content strategy. To distinguish our client as an industry disruptor, we recommended a voice and tone that was edgy, innovative and confident, yet informal.
The team designed an edgy landing page, complete with sharp copy, compelling statistics and an intriguing video, to educate and engage prospective customers. Fueled by the client’s feedback, we carried the same design elements throughout the website. To extend the client’s reach, company profiles on LinkedIn and Twitter were launched.
Focused on building and sustaining customer relationships, we leveraged HubSpot as the client’s platform for sending emails, capturing leads and tracking interest.