Marc's is a popular discount grocer and a closeout retail chain. It has stores throughout Ohio and Connecticut. Hileman Group designed a new website for Marc's that included a store locator, store ads for each store by zip code, as well as some e-commerce. CMS system was used for scalability and easy access.
Most recently, Hileman Group completely redesigned Marc's website to offer an improved user experience and to better reflect Marc's new brand. Second phase of the project included the development of additional e-commerce functionality, where customers can shop for closeouts and also place custom deli orders online. The user experience was enhanced further by offering a mobile website for quick access to pharmacy refills, store locator and store ads.
Hileman is also involved in developing an overall strategic plan. This includes an interactive marketing program design that is aligned with overall business targets and monthly analytics. Specific short-term campaigns can be launched and monitored on the website and in social media to generate new leads and expand brand awareness.