MCPc provides IT solutions to design, build and support a mobile, collaborative, cloud-enabled workforce. The technology empowers clients to work from anywhere and on any device. MCPc partnered with Hileman Group to design, develop and implement a marketing automation program to engage and convert leads. Hileman Group employed an effective lead generation campaign for MCPc by offering prospects content that’s of most interest to them. Hileman Group utilized a series of emails and landing pages to nurture leads as they move through the buying process. Ongoing support includes monthly reports and optimization recommendations.