Industry Business Services

The challenge

Riding a wave of recent growth, IntelliCorp wanted an engaging digital presence showcasing its expanded product offerings with branding that aligned with its new parent company.

What we did

  • Website redesign
  • Incorporated a content management system
  • Content marketing strategy and implementation

How we did it

Hileman designed a visually engaging, responsive website spotlighting the company’s enhanced product lineup while echoing the brand voice of its parent company, Verisk.

To create an engaging, user-centric experience, our visual strategy centered around developing a clean, yet attractive design that allows site visitors to intuitively navigate the site. Featuring a striking color palette, the site balances form and function. Presented in a drop-down menu format, the client’s entire suite of services are immediately visible and easy to explore.

To help the longtime screening specialist keep pace with its growth, we chose Kentico for the organization’s content management system. Kentico’s scalability allows IntelliCorp to easily change and grow its product offerings as they evolve.

The mobile view of their page, with the main navigation visible

The results

Blog Page Views 222%


Total pageviews 50.55%


Blog page views 1,545%


Organic search 74%

increase to blog pages