Since 1935, Hylant has provided some of the most competitive and strategic insurance solutions to businesses and individuals. As one of the largest privately held insurance brokerage firms in the United States, Hylant is committed to delivering exceptional long-term results through customized insurance and risk management programs.
Hylant contracted Hileman to provide “best practices” for lead generation and lead nurturing through their Marketing Automation platform. Initially, Hileman developed six high-level marketing program approaches based on an in-depth competitive analysis. These programs would then be leveraged and optimized for future marketing campaigns. Currently, Hileman performs monthly campaign management and reporting of these programs. Hileman has also developed a content strategy to help determine communication priorities, brainstorm topics and develop an editorial calendar.