Chromaflo Technologies is the largest independent global colorant provider to the Coatings and Thermoset Plastics markets. Chromaflo Technologies was created by integration of two businesses Plasticolors and Colortrend. Hileman Group began professional collaboration with Plasticolors brand about a year before the merger with Colortrends was announced. Plasticolors retained Hileman Group to redesign their existing website and to provide SEO services. Hileman Group went through an extensive discovery phase before desiring a user experience that worked well for Plasticolors target audience. The website incorporated Custom product search and custom color selection on the website. At the same time Hileman worked with Plasticolors Marketing to develop their email marketing efforts utilizing Exact Target platform. This involved segmentation of target lists and a creation of new e-mail templates to be used for newsletters.
After the creation of Chromaflo Technologies there was an immediate need to redesign the website to communicate the new brand and to reflect new global character of the business. Once again extensive analysis was completed to gain a better understanding of the new business structure and business needs. A result is a well-designed website that is easy to navigate, with an updated product search which allows users to search for products available in different regions. CMS system was used to design the website to allow for scalability and for easy maintenance by Chromaflo marketing staff. The project is in its next phase that involves localization and the ability to view website's content in multiple languages. Additionally, a significant SEO effort is underway to ensure that the content is optimized for correct keywords and the website is well positioned to reach its domain authority goal.