Remember when email marketing first started and sending out email blasts was revolutionary? We’ve grown wiser over the years. While the good ol’ email blast has a time and a place, there are new and exciting ways to nurture prospects as they go through the buyer’s journey and marketing automation is the tool to make it all happen.
Marketing automation streamlines processes, eliminates repetitive tasks, helps personalize the user’s experience and, ultimately, converts more prospects into loyal customers. All this while freeing up your marketers to do the really important stuff. In this final installation of our 3-part series, we discuss marketing automation, why you need it and how to become a marketing automation master.