How to Master Marketing Automation

Remember when email marketing first started and sending out email blasts was revolutionary? We’ve grown wiser over the years. While the good ol’ email blast has a time and a place, there are new and exciting ways to nurture prospects as they go through the buyer’s journey and marketing automation is the tool to make it all happen. 

Marketing automation streamlines processes, eliminates repetitive tasks, helps personalize the user’s experience and, ultimately, converts more prospects into loyal customers. All this while freeing up your marketers to do the really important stuff. In this final installation of our 3-part series, we discuss marketing automation, why you need it and how to become a marketing automation master.

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GDPR: What You Need to Know

On May 25, 2018, the EU will be enforcing a new law, the General Data Protection Regulation (GDPR), governing how companies protect EU residents' personal data. This regulation will closely monitor what information is being collected – and why – and gives the consumer the choice about whether or not to share his/her data. The law also requires companies to put systems in place to provide legal documentation defining how companies collect, process, store and use personal data. In the following article, we define GDPR, who it affects and steps you can take to maintain compliance.

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Healthcare Marketing: Service Line Strategies & Beyond

As healthcare marketers, we understand the challenges – no, opportunities – before us. Doing more with less, fostering innovation while (let’s not forget) increasing ROI all contribute to new ways to market to consumers. As consumers take a more active role in their healthcare decisions, healthcare marketers must take note and adapt in order to remain relevant.

In the following e-book, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

  • Specific marketing initiatives
  • Digital marketing best practices
  • A proven roadmap for success

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The Buyer's Guide to MA Software

In this second installment of our 3-part buyer’s guide series, we review marketing automation platforms. Marketing automation will help drive revenue for your company with an automated system. It has all the benefits of backseat driving without the “being annoying” part. Download our marketing automation buyer’s guide to learn more.

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Personalized Email Marketing Services: A Within3 Success Story

With time and budget constraints in today’s world, it is essential to automate processes that are currently executed manually. In the following case study, we explore how Within3, a digital healthcare collaboration solutions provider, partnered with Hileman Group to help improve Within3’s demand generation strategy through marketing automation.

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