Webinar: The Power of Personalized Content in Healthcare

Written By: Hileman Group & Uberflip | 

It’s no secret the healthcare industry is evolving, being increasingly driven by consumer behavior. Where consumer brands have employed personalized experiences for years, it’s now time for the healthcare industry to follow suit.

Read More

How Cleveland Clinic Increased ROI with Marketing Automation

In this  case study, learn how a number two hospital was able to better manage their content which helped them increase ROI and reduce their lead-to-patient conversion rate.

Read More

Healthcare Marketing: Service Line Strategies & Beyond

As healthcare marketers, we understand the challenges – no, opportunities – before us. Doing more with less, fostering innovation while (let’s not forget) increasing ROI all contribute to new ways to market to consumers. As consumers take a more active role in their healthcare decisions, healthcare marketers must take note and adapt in order to remain relevant.

In the following e-book, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

  • Specific marketing initiatives
  • Digital marketing best practices
  • A proven roadmap for success

Read More

Return on Engagement: The True Success Metric in Healthcare

The world of healthcare marketing has been redefining itself over the last few years. Focusing more on a patient-centered approach, healthcare marketers are striving for patient loyalty, so improving the patient experience is essential for success. Enter return on engagement (ROE).

Read More