Influential People to Follow in Digital Marketing

So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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GDPR: What You Need to Know

On May 25, 2018, the EU will be enforcing a new law, the General Data Protection Regulation (GDPR), governing how companies protect EU residents' personal data. This regulation will closely monitor what information is being collected – and why – and gives the consumer the choice about whether or not to share his/her data. The law also requires companies to put systems in place to provide legal documentation defining how companies collect, process, store and use personal data. In the following article, we define GDPR, who it affects and steps you can take to maintain compliance.

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Top Conferences to Attend in 2018

Another year, another extensive list of marketing, creative and technology conferences to attend. As you probably already know, attending conferences is a great way to get ahead in your career, network with others and immerse yourself in learning. Because we love this stuff, we’ve mapped out our annual list of conferences you should be attending in 2018. So, call your travel agent, set up your frequent flyer program and turn on your out-of-office, you’re going on a trip!

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8 Digital Marketing Trends to Look for in 2018

It’s an exciting time to be a marketer. Things change almost daily, making this industry one of the most fast-paced, innovative industries in the world. Because of our supercool, ever-changing industry, we can’t remain complacent in how we market. Now’s the time to start thinking about how to take advantage of these innovations in digital marketing and add them to our 2018 plans. But, which ones? Well, have no fear. We have come up with 8 digital marketing trends for 2018 to help you decide.

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Top Certifications Every Marketer Should Have

Scary as it is to say, the New Year is just around the corner. It’s time to start thinking about your career goals and the steps you have to take to achieve them, which most likely includes ongoing education. To help you, we have put together a list of certifications (or classes) marketers should have (or take) to help advance their careers.

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