By now, you’ve heard the term Account-Based Marketing (ABM). Due to its increasing popularity and impressive results, it’s no secret ABM is attractive to B2B organizations. By employing an ABM strategy, companies have better sales and marketing alignment, develop personalized campaigns that resonate and, therefore, can close bigger deals with targeted accounts. We know what you’re thinking: “Sounds great! Where do we sign up?” But, hold your horses. You can’t just start a new marketing approach willy-nilly. We’ll show you 5 things to consider before you begin.

With time and budget constraints in today’s world, it is essential to automate processes that are currently executed manually. In the following case study, we explore how Within3, a digital healthcare collaboration solutions provider, partnered with Hileman Group to help improve Within3’s demand generation strategy through marketing automation.

VeloSano, a cycling event created by Cleveland Clinic to raise money for cancer research, had a need to develop a website to first build awareness. The website’s Content Management System (CMS) also had to effortlessly integrate third party software in order to demonstrate a smooth user experience. In the following success story, learn how you can seamlessly merge third party applications into an existing website, producing a functional, efficient interface.

SplashLink, an online marketplace for the water industry, required an infrastructure that allowed users to subscribe to the virtual database and manage profiles. Conversely, the client needed to manage back-end workflow in a single system that provided an efficient way to manage the data and business processes the organization utilized. In the following case study, we review how Hileman Group helped achieve these objectives and exceeded expectations with the right CMS.