Marketers are constantly looking for new ways to improve their lead management process, while strengthening the quality of acquired leads. In the following case study, we explore how Hileman Group helped a health and hygiene solutions client streamline their lead nurture process through marketing automation.

In order to run an effective lead management process, marketers must learn to customize content and automate the timing of all marketing communications. But not all lead management solutions are created equal. In the following research report, Gartner, a technology research firm, identifies and compares the leading CRM lead management applications.

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.

Navigating you through the sophisticated world of digital marketing. We’re like the Magellan of the digital ad world. There are so many terms in marketing, it’s impossible to keep them all straight... Until now. In this handy document, you can look up common terms or phrases and know what the heck people are talking about (and, in certain circles, stump others)!