In this second installment of our 3-part buyer’s guide series, we review marketing automation platforms. Marketing automation will help drive revenue for your company with an automated system. It has all the benefits of backseat driving without the “being annoying” part. Download our marketing automation buyer’s guide to learn more.

In the first of our 3-part buyer's guide series, we take a look at CRM platforms. CRM solutions can help you better understand who your customers are, effectively allowing your sales teams to improve customer service and, ultimately, close more sales. Download our CRM buyer’s guide to learn more.

By now, you’ve heard the term Account-Based Marketing (ABM). Due to its increasing popularity and impressive results, it’s no secret ABM is attractive to B2B organizations. By employing an ABM strategy, companies have better sales and marketing alignment, develop personalized campaigns that resonate and, therefore, can close bigger deals with targeted accounts. We know what you’re thinking: “Sounds great! Where do we sign up?” But, hold your horses. You can’t just start a new marketing approach willy-nilly. We’ll show you 5 things to consider before you begin.

With time and budget constraints in today’s world, it is essential to automate processes that are currently executed manually. In the following case study, we explore how Within3, a digital healthcare collaboration solutions provider, partnered with Hileman Group to help improve Within3’s demand generation strategy through marketing automation.