Even when a marketer finds a strategic approach that works, the rapid advancement of technology can quickly turn successes into failures. Your marketing automation platform is the core of your marketing initiatives (think content marketing, demand generation and lead nurturing). When used correctly, you can manage and optimize every step of your marketing and sales process. But, do you know if you’re using your marketing automation platform to its full capability? In the following article, we illustrate 6 reasons you need an agency for your next marketing automation campaign.