Resources

How to Master Inbound Marketing

Back in the early days of the Internet, organizations tried to reach prospects through flashy skyscraper and banner ads. Today (thankfully), newer, less aggressive tactics are used to attract customers online. Inbound marketing is a technique in which organizations use blogs, social media, SEO and paid search to influence users where they are within the buyer’s journey. 

Because customers and prospects are demanding a more personalized approach from organizations, marketers must get creative in how and when to engage. In our “Mastering Inbound Marketing” guide, we’ve outlined key inbound marketing tactics, explained what makes them so special and illustrated how you can implement them for your organization.

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How to Master Content Marketing

Content marketing is no longer a new approach to marketing. But, you’d be surprised to learn that some organizations still aren’t taking advantage of the many benefits content marketing offers to help meet business goals. In fact, according to Content Marketing Institute, only 9% of B2B marketers feel their organization’s content marketing maturity level is “sophisticated.” 

So, how do we get better at this content marketing thing? We have put together a guide to help you become a content marketing master (Note: This is not a real designation you can put on your résumé, but your friends will think it’s cool).

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Influential People to Follow in Digital Marketing

So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.


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11 Dirty Tricks of Dark UX

Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.


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The State of B2B Marketing: A Panel Discussion Webinar

Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.


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