Resources

Webinar: The Power of Personalized Content in Healthcare

Written By: Hileman Group & Uberflip | 

It’s no secret the healthcare industry is evolving, being increasingly driven by consumer behavior. Where consumer brands have employed personalized experiences for years, it’s now time for the healthcare industry to follow suit.


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Webinar: The Value of MarTech Stack Planning

Written By: Hileman Group | 

In this webinar, you’ll hear the value of MarTech stacks from two people who utilize them every day: Kyle Chandler, our Director of Marketing, and Scott Mowery, Senior Director, Digital Operations at Cleveland Clinic. Watch on your own time today! 


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TL;DR Video Series Episode 1: 23 Principles for Designing More Persuasive Landing Pages

Introducing Hileman Group’s TL;DR (too long; didn’t read) video series, in which we simplify those long-form content pieces into short, concise video snippets. Created specifically for the marketer with a lot on their plate, this series un-complicates a somewhat complicated process, streamlining the tools you need to do your job effectively. In our first video, we break down “Attention-Driven Design: 23 Principles for Designing More Persuasive Landing Pages” by Oli Gardner of Unbounce. Enjoy!


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Top Conferences to Attend in 2019

So many conferences, so little time to decide, right? How do you wade through the extensive list of marketing, creative and technology conferences to figure out which to attend? As we always do this time of year, we’ve mapped out our annual list of conferences to attend in 2019. So, call your travel agent, turn on your out-of-office and stock up on motion sickness pills, you’re going on a trip (did someone say cruise?)!


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Webinar: The ROI of Professional Development

Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).


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