Back in the early days of the Internet, organizations tried to reach prospects through flashy skyscraper and banner ads. Today (thankfully), newer, less aggressive tactics are used to attract customers online. Inbound marketing is a technique in which organizations use blogs, social media, SEO and paid search to influence users where they are within the buyer’s journey.
Because customers and prospects are demanding a more personalized approach from organizations, marketers must get creative in how and when to engage. In our “Mastering Inbound Marketing” guide, we’ve outlined key inbound marketing tactics, explained what makes them so special and illustrated how you can implement them for your organization.