Navigating you through the sophisticated world of digital marketing. We’re like the Magellan of the digital ad world. There are so many terms in marketing, it’s impossible to keep them all straight... Until now. In this handy document, you can look up common terms or phrases and know what the heck people are talking about (and, in certain circles, stump others)!

Maintaining a current and relevant site is essential for businesses today.  Letting your website fall by the wayside and your company may be seen as insignificant, outdated and unreliable.  This is why it's important to keep your website fresh and engaging.  To do that, you might find that using a content management system (CMS) might be right for your business. Here's how they compare.

If we know one thing in the content marketing world, it’s that managing all… that… content… is work. So, how do you go about keeping your content organized? Creating an editorial calendar will help you visualize your content publishing for the year and beyond. The great thing about the editorial calendar is that it is a living document, fluid and flexible.

Chromaflo, a global provider of colorant technology solutions, needed to expand its international audience. Hileman Group helped Chromaflo take its existing English-only site and extend the reach throughout the world by employing six new languages into the site, all managed through a single CMS solution. In the following case study, we discuss how this client’s need for multilingual capabilities was fulfilled with the right CMS.