Marketing Automation is defined as the outlined approach and specialized software used to organize the previously disconnected process between brand awareness and lead conversion.

As summer quickly comes to a close, it's time to starting planning for 2016.  To do that, you have to look at previous marketing campaigns to see what worked, what didn't; what content is reaching your customers, what isn't.  What's driving revenue, what isn't.  In the following infographic, we illustrate 6 ways marketing automation drives revenue.  We hope these points will help validate your business case for 2016.   

Effective digital marketing is a combination of good ideas, analytics and a whole lot of luck. We’re always on the lookout for the next best thing, the newest way to successfully engage our prospects and customers. And so we do our research. And more research. And still more research. Our inboxes are filled with articles to read, videos to watch, infographics to consider. We love infographics. They play to our love of visuals, telling a story better than simple words can. We’ve compiled a list of infographics we have hanging in our cubes and hope you’ll think they’re just as cool as we do.

In order to run an effective lead management process, marketers must learn to customize content and automate the timing of all marketing communications. But not all lead management solutions are created equal. In the following research report, Gartner, a technology research firm, identifies and compares the leading CRM lead management applications.