By now, you’ve heard the term Account-Based Marketing (ABM). Due to its increasing popularity and impressive results, it’s no secret ABM is attractive to B2B organizations. By employing an ABM strategy, companies have better sales and marketing alignment, develop personalized campaigns that resonate and, therefore, can close bigger deals with targeted accounts. We know what you’re thinking: “Sounds great! Where do we sign up?” But, hold your horses. You can’t just start a new marketing approach willy-nilly. We’ll show you 5 things to consider before you begin.