A MarTech stack is a collection of technologies that are used to help you attract and maintain consumers. Drill this down even deeper, an effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle.
According to the Gartner CMO Spend Survey 2018-19
, MarTech now accounts for almost one-third of total marketing expense budgets. As the industry shifts the ownership of technology from IT to marketing, organizations have found new and interesting ways to reach consumers. Because of that, marketers have to become even more intentional about the software they choose.
In our latest webinar, you’ll hear the value of MarTech stacks from two people who utilize them every day: Kyle Chandler, our Director of Marketing, and Scott Mowery, Senior Director, Digital Operations at Cleveland Clinic.