June 2019


Buyer vs User Personas: The Key Differences

While you may know that personas are helpful for defining your audience, you may not know that breaking up personas into buyers and users can help you more closely align your target audience with your goals and further understand the various roles of your audience. Not clear yet?  Have no fear! We have made a guide to help define the key differences between buyer and user personas just for you. (You’re welcome.)


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Webinar: The 5 Top Emerging Marketing Technologies To Know

Written By: Hileman Group & Drift  | 

Newly emerging marketing technology constantly offers change and growth for what marketers can accomplish. Which, let’s be real, can be both exciting and overwhelming. You may be wondering, which technologies are truly important to know and why should you really care?


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