Resources

6 Infographics Every Digital Marketer Should Have

Effective digital marketing is a combination of good ideas, analytics and a whole lot of luck. We’re always on the lookout for the next best thing, the newest way to successfully engage our prospects and customers. And so we do our research. And more research. And still more research. Our inboxes are filled with articles to read, videos to watch, infographics to consider. We love infographics. They play to our love of visuals, telling a story better than simple words can. We’ve compiled a list of infographics we have hanging in our cubes and hope you’ll think they’re just as cool as we do.


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Magic Quadrant for CRM Lead Management – A Gartner Report

In order to run an effective lead management process, marketers must learn to customize content and automate the timing of all marketing communications. But not all lead management solutions are created equal. In the following research report, Gartner, a technology research firm, identifies and compares the leading CRM lead management applications.


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How Hileman Employed Marketing Automation to Help a Health and Hygiene Solutions Client Meet Business Objectives

Marketers are constantly looking for new ways to improve their lead management process, while strengthening the quality of acquired leads. In the following case study, we explore how Hileman Group helped a health and hygiene solutions client streamline their lead nurture process through marketing automation.


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Magic Quadrant for Web Content Management – A Gartner Report

In order to run an effective lead management process, marketers must learn to customize content and automate the timing of all marketing communications. But not all lead management solutions are created equal. In the following research report, Gartner, a technology research firm, identifies and compares the leading CRM lead management applications.


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5 Signs You’re Ready for Marketing Automation

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.


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