Marketing Conferences to Attend in 2017

If you have “continuing education” as a line item on your annual career development plan, attending conferences is a great way to immerse yourself learning, network with others and expand your resources. Because you have enough to do, we’ve taken it upon ourselves to compile another list of conferences you should be attending in 2017. Call your travel agent today – thank us tomorrow!

Read More

Healthcare Marketing: Service Line Strategies & Beyond

As healthcare marketers, we understand the challenges – no, opportunities – before us. Doing more with less, fostering innovation while (let’s not forget) increasing ROI all contribute to new ways to market to consumers. As consumers take a more active role in their healthcare decisions, healthcare marketers must take note and adapt in order to remain relevant.

In the following e-book, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

  • Specific marketing initiatives
  • Digital marketing best practices
  • A proven roadmap for success

Read More

Return on Engagement: The True Success Metric in Healthcare

The world of healthcare marketing has been redefining itself over the last few years. Focusing more on a patient-centered approach, healthcare marketers are striving for patient loyalty, so improving the patient experience is essential for success. Enter return on engagement (ROE).

Read More

3 Emerging Trends to Fill the Top of the Funnel

Improving your sales funnel strategies can help you increase the flow of qualified leads and eventually turn them into customers. And we have some good ideas how to do that! By downloading this resource, you’ll learn three new ways to keep a steady flow of leads in your sales funnel. (What you should do once they’re there is for another article.)

Read More

Top Insights Articles of 2016

We love metrics. It’s like looking behind the curtain, discovering the Great and Powerful Oz (or, you know, what content topics interest our readers, or what we should never EVER write about again). So, we thought we’d do a round-up of sorts, illustrating what newsletter topics did the best this year. Here are the top 5 performing articles we shared this year.

Read More