VeloSano, a cycling event created by Cleveland Clinic to raise money for cancer research, had a need to develop a website to first build awareness. The website’s Content Management System (CMS) also had to effortlessly integrate third party software in order to demonstrate a smooth user experience. In the following success story, learn how you can seamlessly merge third party applications into an existing website, producing a functional, efficient interface.

SplashLink, an online marketplace for the water industry, required an infrastructure that allowed users to subscribe to the virtual database and manage profiles. Conversely, the client needed to manage back-end workflow in a single system that provided an efficient way to manage the data and business processes the organization utilized. In the following case study, we review how Hileman Group helped achieve these objectives and exceeded expectations with the right CMS.

Even when a marketer finds a strategic approach that works, the rapid advancement of technology can quickly turn successes into failures. Your marketing automation platform is the core of your marketing initiatives (think content marketing, demand generation and lead nurturing). When used correctly, you can manage and optimize every step of your marketing and sales process. But, do you know if you’re using your marketing automation platform to its full capability? In the following article, we illustrate 6 reasons you need an agency for your next marketing automation campaign.

Marketing Automation is defined as the outlined approach and specialized software used to organize the previously disconnected process between brand awareness and lead conversion.