As healthcare marketers, we understand the challenges – no, opportunities – before us. Doing more with less, fostering innovation while (let’s not forget) increasing ROI all contribute to new ways to market to consumers. As consumers take a more active role in their healthcare decisions, healthcare marketers must take note and adapt in order to remain relevant.

In the following e-book, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

• Specific marketing initiatives
• Digital marketing best practices
• A proven roadmap for success

The world of healthcare marketing has been redefining itself over the last few years. Focusing more on a patient-centered approach, healthcare marketers are striving for patient loyalty, so improving the patient experience is essential for success. Enter return on engagement (ROE).

Improving your sales funnel strategies can help you increase the flow of qualified leads and eventually turn them into customers. And we have some good ideas how to do that! By downloading this resource, you’ll learn three new ways to keep a steady flow of leads in your sales funnel. (What you should do once they’re there is for another article.)

We love metrics. It’s like looking behind the curtain, discovering the Great and Powerful Oz (or, you know, what content topics interest our readers, or what we should never EVER write about again). So, we thought we’d do a round-up of sorts, illustrating what newsletter topics did the best this year. Here are the top 5 performing articles we shared this year.