Benchmarks are a way to compare your company’s performance to the industry standard, whether it be top-of-the-funnel tactics (like social media) or bottom-of-the-funnel tactics (sales calls). So, how do you stack up against the industry?

If you have “continuing education” as a line item on your annual career development plan, attending conferences is a great way to immerse yourself learning, network with others and expand your resources. Because you have enough to do, we’ve taken it upon ourselves to compile another list of conferences you should be attending in 2017. Call your travel agent today – thank us tomorrow!

As healthcare marketers, we understand the challenges – no, opportunities – before us. Doing more with less, fostering innovation while (let’s not forget) increasing ROI all contribute to new ways to market to consumers. As consumers take a more active role in their healthcare decisions, healthcare marketers must take note and adapt in order to remain relevant.

In the following e-book, we uncover opportunities where marketing can make meaningful contributions to a healthcare organization, including:

• Specific marketing initiatives
• Digital marketing best practices
• A proven roadmap for success

The world of healthcare marketing has been redefining itself over the last few years. Focusing more on a patient-centered approach, healthcare marketers are striving for patient loyalty, so improving the patient experience is essential for success. Enter return on engagement (ROE).