Webinar: Utilizing interactive content to solve common buyer’s journey pitfalls

Written By: Hileman Group | 

Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.

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Digital Trends That Will Die by 2019

Ah, the highly anticipated (or dreaded, depending how you look at it) death list. Organizations hold their collective breath and cross their fingers trying to figure out what tactic is going to work, what’s going to die, what will take its place and then… will eventually die.

Isn’t the business world a never-ending roller coaster of fun?!

But, have no fear, friends! We can help you figure out what marketing/business tactics will die in the next year so you don’t have to waste any additional time on it. (You’re welcome.)

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Conference Bingo

It’s conference season! While they are chock full of great information, they can also be painfully boring at the same time. But, there’s help!

The marketing industry is full of our own lingo. You can’t attend a marketing conference without hearing the words “low-hanging fruit” or “synergy”. What better way to take advantage of our "grown-up" vernacular than to play a childhood game? Make the most of your next conference by playing our interactive BINGO game. Click the spaces when you hear the phrases!

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How to Master Marketing Automation

Remember when email marketing first started and sending out email blasts was revolutionary? We’ve grown wiser over the years. While the good ol’ email blast has a time and a place, there are new and exciting ways to nurture prospects as they go through the buyer’s journey and marketing automation is the tool to make it all happen. 

Marketing automation streamlines processes, eliminates repetitive tasks, helps personalize the user’s experience and, ultimately, converts more prospects into loyal customers. All this while freeing up your marketers to do the really important stuff. In this final installation of our 3-part series, we discuss marketing automation, why you need it and how to become a marketing automation master.

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How to Master Inbound Marketing

Back in the early days of the Internet, organizations tried to reach prospects through flashy skyscraper and banner ads. Today (thankfully), newer, less aggressive tactics are used to attract customers online. Inbound marketing is a technique in which organizations use blogs, social media, SEO and paid search to influence users where they are within the buyer’s journey. 

Because customers and prospects are demanding a more personalized approach from organizations, marketers must get creative in how and when to engage. In our “Mastering Inbound Marketing” guide, we’ve outlined key inbound marketing tactics, explained what makes them so special and illustrated how you can implement them for your organization.

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