Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

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Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.
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Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.
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Ah, the highly anticipated (or dreaded, depending how you look at it) death list. Organizations hold their collective breath and cross their fingers trying to figure out what tactic is going to work, what’s going to die, what will take its place and then… will eventually die.

Isn’t the business world a never-ending roller coaster of fun?!

But, have no fear, friends! We can help you figure out what marketing/business tactics will die in the next year so you don’t have to waste any additional time on it. (You’re welcome.)

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