Introducing Hileman Group’s TL;DR (too long; didn’t read) video series, in which we simplify those long-form content pieces into short, concise video snippets. Created specifically for the marketer with a lot on their plate, this series un-complicates a somewhat complicated process, streamlining the tools you need to do your job effectively. In our first video, we break down “Attention-Driven Design: 23 Principles for Designing More Persuasive Landing Pages” by Oli Gardner of Unbounce. Enjoy!

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So many conferences, so little time to decide, right? How do you wade through the extensive list of marketing, creative and technology conferences to figure out which to attend? As we always do this time of year, we’ve mapped out our annual list of conferences to attend in 2019. So, call your travel agent, turn on your out-of-office and stock up on motion sickness pills, you’re going on a trip (did someone say cruise?)!

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Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

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Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.
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