Resources

11 Dirty Tricks of Dark UX

Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.


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The State of B2B Marketing: A Panel Discussion Webinar

Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.


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GDPR: What You Need to Know

On May 25, 2018, the EU will be enforcing a new law, the General Data Protection Regulation (GDPR), governing how companies protect EU residents' personal data. This regulation will closely monitor what information is being collected – and why – and gives the consumer the choice about whether or not to share his/her data. The law also requires companies to put systems in place to provide legal documentation defining how companies collect, process, store and use personal data. In the following article, we define GDPR, who it affects and steps you can take to maintain compliance.


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Valentine’s Day Pick-Up Lines

We love Valentine’s Day so much. Without it, there’d be no random boxes of chocolate in the office, no Google searches for “Do I have to buy a Valentine’s Day gift for someone I’ve been dating for 2 weeks?” (almost 7 million results, by the way) and no cheesy pick-up lines for us to make fun of. So, to celebrate our 5th favorite holiday, watch as some of us make a muck out of some pretty terrible pick-up lines.


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Top Conferences to Attend in 2018

Another year, another extensive list of marketing, creative and technology conferences to attend. As you probably already know, attending conferences is a great way to get ahead in your career, network with others and immerse yourself in learning. Because we love this stuff, we’ve mapped out our annual list of conferences you should be attending in 2018. So, call your travel agent, set up your frequent flyer program and turn on your out-of-office, you’re going on a trip!


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