Remember when email marketing first started and sending out email blasts was revolutionary? We’ve grown wiser over the years. While the good ol’ email blast has a time and a place, there are new and exciting ways to nurture prospects as they go through the buyer’s journey and marketing automation is the tool to make it all happen. 

Marketing automation streamlines processes, eliminates repetitive tasks, helps personalize the user’s experience and, ultimately, converts more prospects into loyal customers. All this while freeing up your marketers to do the really important stuff. In this final installation of our 3-part series, we discuss marketing automation, why you need it and how to become a marketing automation master.
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Back in the early days of the Internet, organizations tried to reach prospects through flashy skyscraper and banner ads. Today (thankfully), newer, less aggressive tactics are used to attract customers online. Inbound marketing is a technique in which organizations use blogs, social media, SEO and paid search to influence users where they are within the buyer’s journey. 

Because customers and prospects are demanding a more personalized approach from organizations, marketers must get creative in how and when to engage. In our “Mastering Inbound Marketing” guide, we’ve outlined key inbound marketing tactics, explained what makes them so special and illustrated how you can implement them for your organization.
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Content marketing is no longer a new approach to marketing. But, you’d be surprised to learn that some organizations still aren’t taking advantage of the many benefits content marketing offers to help meet business goals. In fact, according to Content Marketing Institute, only 9% of B2B marketers feel their organization’s content marketing maturity level is “sophisticated.” 

So, how do we get better at this content marketing thing? We have put together a guide to help you become a content marketing master (Note: This is not a real designation you can put on your résumé, but your friends will think it’s cool).
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So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.

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