How a Tailored Microsite Helped ContainerPort Group Dramatically Increase Sales Leads

A microsite, different than your website, is a way to focus on one campaign. While your primary website represents the whole of your organization, a microsite can be a great lead generation tactic, hyper-focused on one campaign or goal. In the following case study, we illustrate how we helped a client design, develop and implement a microsite, which resulted in a tremendous increase in sales leads.

Read More

Are You Ready For Account Based Marketing?

So you want to try Account Based Marketing? AWESOME! When done correctly, ABM can bring in some serious returns on your campaign investment, but setting yourself up for success is key. Take a stab at our readiness assessment to see where you net out, and we'll provide you with some feedback and suggestions to make sure you are prepared for when you are ready to launch those campaigns.

Read More

Buyer vs User Personas: The Key Differences

While you may know that personas are helpful for defining your audience, you may not know that breaking up personas into buyers and users can help you more closely align your target audience with your goals and further understand the various roles of your audience. Not clear yet?  Have no fear! We have made a guide to help define the key differences between buyer and user personas just for you. (You’re welcome.)

Read More

Webinar: The 5 Top Emerging Marketing Technologies To Know

Written By: Hileman Group & Drift  | 

Newly emerging marketing technology constantly offers change and growth for what marketers can accomplish. Which, let’s be real, can be both exciting and overwhelming. You may be wondering, which technologies are truly important to know and why should you really care?

Read More

Webinar: The Power of Personalized Content in Healthcare

Written By: Hileman Group & Uberflip | 

It’s no secret the healthcare industry is evolving, being increasingly driven by consumer behavior. Where consumer brands have employed personalized experiences for years, it’s now time for the healthcare industry to follow suit.

Read More