It’s conference season! While they are chock full of great information, they can also be painfully boring at the same time. But, there’s help!

The marketing industry is full of our own lingo. You can’t attend a marketing conference without hearing the words “low-hanging fruit” or “synergy”. What better way to take advantage of our "grown-up" vernacular than to play a childhood game? Make the most of your next conference by playing our interactive BINGO game. Click the spaces when you hear the phrases!
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Remember when email marketing first started and sending out email blasts was revolutionary? We’ve grown wiser over the years. While the good ol’ email blast has a time and a place, there are new and exciting ways to nurture prospects as they go through the buyer’s journey and marketing automation is the tool to make it all happen. 

Marketing automation streamlines processes, eliminates repetitive tasks, helps personalize the user’s experience and, ultimately, converts more prospects into loyal customers. All this while freeing up your marketers to do the really important stuff. In this final installation of our 3-part series, we discuss marketing automation, why you need it and how to become a marketing automation master.
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Back in the early days of the Internet, organizations tried to reach prospects through flashy skyscraper and banner ads. Today (thankfully), newer, less aggressive tactics are used to attract customers online. Inbound marketing is a technique in which organizations use blogs, social media, SEO and paid search to influence users where they are within the buyer’s journey. 

Because customers and prospects are demanding a more personalized approach from organizations, marketers must get creative in how and when to engage. In our “Mastering Inbound Marketing” guide, we’ve outlined key inbound marketing tactics, explained what makes them so special and illustrated how you can implement them for your organization.
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Content marketing is no longer a new approach to marketing. But, you’d be surprised to learn that some organizations still aren’t taking advantage of the many benefits content marketing offers to help meet business goals. In fact, according to Content Marketing Institute, only 9% of B2B marketers feel their organization’s content marketing maturity level is “sophisticated.” 

So, how do we get better at this content marketing thing? We have put together a guide to help you become a content marketing master (Note: This is not a real designation you can put on your résumé, but your friends will think it’s cool).
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