Resources

Webinar: Utilizing interactive content to solve common buyer’s journey pitfalls

Written By: Hileman Group | 

Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.

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Influential People to Follow in Digital Marketing

So often, we find inspiration from the things around us: a friend says something random, which, in turn, leads to your next rockstar marketing campaign; you’re out eating ice cream and the sugar rush fuels your website’s new visual design; or, you read an article from someone brilliant in your industry and what they say makes so much sense, you build on that idea and turn it not only into marketing gold, but actual gold. Hey, it could happen. But, who should you follow to get that inspiration? Well, we’ve put together a list to help get you started.


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11 Dirty Tricks of Dark UX

Dark UX is a way for designers and companies to manipulate their users into performing actions they may not know they are doing. The design and UX that go into it takes some thought and creative problem-solving to get users to achieve the intended action. But, once the user takes action, the company can profit off of the user not paying attention. Here are 11 common tricks used to manipluate website users.


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The State of B2B Marketing: A Panel Discussion Webinar

Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.


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GDPR: What You Need to Know

On May 25, 2018, the EU will be enforcing a new law, the General Data Protection Regulation (GDPR), governing how companies protect EU residents' personal data. This regulation will closely monitor what information is being collected – and why – and gives the consumer the choice about whether or not to share his/her data. The law also requires companies to put systems in place to provide legal documentation defining how companies collect, process, store and use personal data. In the following article, we define GDPR, who it affects and steps you can take to maintain compliance.


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