Resources

Webinar: The ROI of Professional Development

Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).

According to Gallup’s 2017 “State of the American Workplace,” only 33% of employees are engaged at work – meaning, they love their jobs and try to make their companies better every day. But – and this is scary – a whopping 51% of employees are not engaged; they’re just going through the motions.

This lack of attention can seriously affect an organization’s success. So, what can be done?

Fortunately, employee engagement programs can increase an organization’s profits. Happy employees equal productive employees. And providing professional development opportunities is a part of that. In this webinar, Tom Hileman and Valerie Kovacs from First Federal Lakewood will touch on why professional development is important, types of programs and how to get started.
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The Dos and Don'ts of Effective Reporting

Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.

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Webinar: Utilizing interactive content to solve common buyer’s journey pitfalls

Written By: Hileman Group | 

Interactive content is a great way to keep a user's attention, but not all interactive content is created equal. While some are best for acquisition, others are just a great way to make boring content interesting. In this webinar, we, along with our partners at SnapApp, present examples of interactive content and how it can be used throughout the buyer’s journey.

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Digital Trends That Will Die by 2019

Ah, the highly anticipated (or dreaded, depending how you look at it) death list. Organizations hold their collective breath and cross their fingers trying to figure out what tactic is going to work, what’s going to die, what will take its place and then… will eventually die.

Isn’t the business world a never-ending roller coaster of fun?!

But, have no fear, friends! We can help you figure out what marketing/business tactics will die in the next year so you don’t have to waste any additional time on it. (You’re welcome.)


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Conference Bingo

It’s conference season! While they are chock full of great information, they can also be painfully boring at the same time. But, there’s help!

The marketing industry is full of our own lingo. You can’t attend a marketing conference without hearing the words “low-hanging fruit” or “synergy”. What better way to take advantage of our "grown-up" vernacular than to play a childhood game? Make the most of your next conference by playing our interactive BINGO game. Click the spaces when you hear the phrases!

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