Resources

Webinar: The 5 Top Emerging Marketing Technologies To Know

Written By: Hileman Group & Drift  | 

Newly emerging marketing technology constantly offers change and growth for what marketers can accomplish. Which, let’s be real, can be both exciting and overwhelming. You may be wondering, which technologies are truly important to know and why should you really care?


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Webinar: The Power of Personalized Content in Healthcare

Written By: Hileman Group & Uberflip | 

It’s no secret the healthcare industry is evolving, being increasingly driven by consumer behavior. Where consumer brands have employed personalized experiences for years, it’s now time for the healthcare industry to follow suit.


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Webinar: The Value of MarTech Stack Planning

Written By: Hileman Group | 

In this webinar, you’ll hear the value of MarTech stacks from two people who utilize them every day: Kyle Chandler, our Director of Marketing, and Scott Mowery, Senior Director, Digital Operations at Cleveland Clinic. Watch on your own time today! 


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Webinar: The ROI of Professional Development

Return on investment (ROI) is one of the most widely used calculations to prove the profitability of an investment. While proving ROI is easy in some aspects of business (example: a software purchase), other times, the ROI can be a little bit harder to calculate (example: professional development).


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The Dos and Don'ts of Effective Reporting

Reporting is at the heart of everything we do in marketing. All marketing efforts must be monitored and optimized to improve results. Discover the dos and don'ts of effective reporting, based on our years of digital marketing experience at Hileman Group.

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