Hile-lights Blog

You're Invited: The Value of MarTech Stack Planning

Written By: Lea Titas | 02/06/2019  |  0 comments

There are over 6,000 marketing technology solutions in the world. How do you know which ones are right for your organization? Join us on Tuesday, February 19th at 12:00 PM EST as we team up with Scott Mowery from Cleveland Clinic to present the role of MarTech stacks in your organization. Register today!

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Why Use Sitemaps and Wireframes in Website Design

Written By: Lea Titas (with color commentary from Senior UX Designer, Joe Ickes) |  01/30/2019  |  0 comments

Differentiating between all the elements of visual design can be confusing… even for the people doing it! But, alas, knowing the difference between a mock-up and a wireframe – as well as their benefits – can make all the difference when designing a website. Here, we discuss two important components of website design: sitemaps and wireframes.
 

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Your Guide to 2019 Conferences

Written By: Lea Titas |  01/23/2019  |  0 comments

Attending conferences is a great way to learn something new, meet like-minded people and maybe, if we're a little honest with ourselves, just get away for a couple days. Because we love ongoing education so much, we've put together our annual conference list, giving you the tools you need to grow, both professionally and personally. So, get your TSA Pre✓® and/or pack your Dramamine® because this year includes a cruise!

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What Are Microinteractions in UX?

Written By: Joe Ickes |  01/16/2019  |  0 comments

Microinteractions are what happens when a user interacts with a well-designed system and gets some sort of feedback from interacting with said system. They are the small things that make you love an experience or product, but are something you rarely notice. Learn more about them and why they're important to UX.
 

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For Once, Don’t Be Like Beyoncé

Written By: Kate Penrod |  01/09/2019  |  0 comments

Last week, a visually impaired woman from New York decided to sue Beyoncé's management company, citing that her website is in violation of the Americans with Disabilities Act (ADA) because the site is inaccessible for individuals with visual impairments. Will this set a precedent for all websites? 
 

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