Hile-lights Blog

Happy Thanksgiving from Hileman Group!

Written By: Kate Penrod | 11/22/2017  |  0 comments

With Thanksgiving just a day away, it's officially the holidays in our book! That means annoying your coworkers with weeks of nonstop holiday music, twinkle lights and impromtu holiday parties (it's 3:00 p.m. on a Friday in December - why not?!). We're beside ourselves with excitement! But, with excitement comes gratefulness. Grateful for these small tokens, grateful for friends and family, and grateful to work in a place as awesome as Hileman Group. This year, we decided to #givethanks through video.


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Promoting Video on Social

Written By: Caitlin Baker |  11/16/2017  |  0 comments

We’re living in the age of video. It’s pretty much unavoidable at this point – scroll through your Facebook, Instagram, or Twitter feed and you know what we’re talking about. There are a million ways to tell your story with video; whether it’s eight seconds or a four-part series. What we’re saying is: if you haven’t started using video to promote you and/or your brand, you’re behind.


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Top Certifications for Marketers

Written By: Lea Titas |  11/08/2017  |  0 comments

As marketers, we love to learn and grow and evolve. Even in my own career, every position I've held, every article I've read, every class I've taken has taught me something new (obviously). But this "ongoing education" has also led me down paths I never knew existed, which, to me, is the most exciting part. And there is still so much to learn! If you're like me and want to keep learning, this post contains a list of certifications or classes we've put together to make us all better marketers. 


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Healthcare Marketing: Your Questions Answered

Written By: Lea Titas |  10/31/2017  |  0 comments

Last week, we hosted a webinar where we discussed healthcare marketing and the opportunities available to better engage and convert patients. Listen in as we present successful tactics and examples for 4 healthcare marketing initiatives and provide answers to your questions.


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The Age of Accessibility: ADA Compliance for the Web

Written By: Kate Penrod |  10/25/2017  |  0 comments

Wheelchair ramps alongside stairs, service animals allowed in restaurants, handicap spots in parking lots. These are probably the most noticeable examples of guidelines that came into play with the American Disabilities Act (ADA) of 1990. When you think of the ADA, those are the types of things you think of: adjustments made to physical spaces in order to make it accessible to everyone. But what about the Internet?


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Interactive Emails: Wisdom from "The Sandlot"

Written By: Matt Friske |  10/18/2017  |  0 comments

I've been around email marketing and development long enough to know how to flip a certain number of switches, levers, or trap doors to make emails do my bidding. One of the hot topics I've been keeping track of is using interactive emails to give your emails a boost. While I love that email is finally getting to a point where we can start using some cool interactive elements, there are a few things to consider before jumping into the deep end of the pool.


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[webinar] Healthcare Marketing: Stop Marketing. Start Engaging.

Written By: Lea Titas |  10/11/2017  |  0 comments

Healthcare marketing. If that's not a phrase that doesn't make you think "regulations" and "obstacles", we don't know what will. While there may be initial roadblocks with a healthcare marketing program, once you get through the detour, healthcare marketing is useful, effective and, dare we say, rewarding. Join us for a webinar on October 25th as we present successful tactics and examples for 4 healthcare marketing initiatives.


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Digital Event Marketing: A Multi-channel Approach

Written By: Angela Ruggeri  |  10/04/2017  |  0 comments

When it comes to marketing channels, marketers have more choices with the launch of each new campaign. But with more choices comes more risk. It’s no longer about just getting the messaging right; marketers have to consider using the right channel for their message. And each channel comes with its own nuances to tone, delivery and execution. Let’s take a look at the different marketing channels to consider for a digital event, such as a webinar, to see how they all come together for a successful campaign.


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