According to ChiefMartec, there are over 8,000 solutions in the marketing technology landscape. With a seemingly endless supply of options, how can healthcare systems identify the tools that are right for their organization and leverage these mar-tech stacks to meet their goals?

Once upon a time, websites were built using HTML, CSS and a lot of other acronyms to make them look pretty and function the way you wanted. Over the years, technology got smarter and content management systems (CMS) were created to allow anyone to create and update websites. As technology evolves, so do new approaches to content management. Enter headless CMS.

Customer relationship management (CRM) and marketing automation (MA), on the surface, sound distinct. And they are, to a point. Despite their differences, these platforms have a lot of overlap—and a lot of opportunity. Learn about the benefits of CRM and MA individually, and how their combined power can bring your business increasingly better benefits.

The meaning of landing page, website and microsite can get muddied in all of our digital marketing speak, but it’s important to know the unique affordances, drawbacks and applications for each digital format. And, to know when to use each. Read on to learn everything you need to know about the digital marketing trifecta.