Hile-lights Blog

Mapping Your Sales and Marketing Tech Stacks

Written By: Adam Esposito | 06/17/2020  |  0 comments

The buyer's journey for B2B companies is shifting. Companies are now relying more heavily on marketing channels to engage throughout the sales process, while also looking to customer data for actionable insights to help them. With this change, mapping (taking inventory of and thoroughly assessing) your sales and marketing tech stacks is now crucial. A three-phase process can help set you up to make more strategic choices about the technology, people and processes that let you engage, convert and keep more customers.

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Outsmarting the False Bubble: How Hospitals Can Use Data to Market Proactively

Written By: Tom Hileman |  06/03/2020  |  0 comments

As hospitals reopen for regular patient care and elective procedures, they face a hidden danger—and it’s not just about disease exposure. Instead, healthcare providers may be exposed to a false bubble that threatens their recovery. Providers need new data and a new strategy to manage their reemergence and survive the recovery. Fortunately, that data does exist, and marketers can take the lead in helping healthcare survive for the COVID-19 recovery.

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7 Ways to Personalize Your Healthcare Marketing

Written By: Michael Cioffi |  05/26/2020  |  0 comments

In order to enage today's healthcare patients, providers must offer a more personalized experience in their patient engagement. Discover how to create more personal patient connections with these seven strategies. 

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Work on Your Long Game: Engaging Contacts in the Pandemic

Written By: Hileman Group  |  05/07/2020  |  0 comments

The COVID-19 pandemic has created a sense of urgency for everyone, from sales to marketing and — without a doubt — your leads and clients as well. But if your contacts are going to get their life and business back on track, they need a different kind of value proposition from you. Here’s how you can build toward becoming a trusted advisor in a time of need — and be truly helpful. It starts with making your short-term approach playing the long game.

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Best Practices for Marketing Dashboards: The Dos, Don’ts and Must-Haves

Written By: Michelle Law  |  04/22/2020  |  0 comments

Data helps fuel the success of today’s marketing efforts, but the more data you can compile, the more challenging it can be to sort through and find meaningful insights. That’s where a digital dashboard comes in. A well-designed dashboard isn’t just a visual representation of data — it brings in the most useful data so you can easily monitor, measure and analyze a campaign’s performance as it unfolds. Discover best practices for marketing dashboards, including the key traits of a dashboard and approach for building a dashboard. 

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