Microinteractions are what happens when a user interacts with a well-designed system and gets some sort of feedback from interacting with said system. They are the small things that make you love an experience or product, but are something you rarely notice. Learn more about them and why they're important to UX.
 
Read More

Last week, a visually impaired woman from New York decided to sue Beyoncé's management company, citing that her website is in violation of the Americans with Disabilities Act (ADA) because the site is inaccessible for individuals with visual impairments. Will this set a precedent for all websites? 
 
Read More

Introducing Hileman Group’s TL;DR (too long; didn’t read) video series, in which we simplify those long-form content pieces into short, concise video snippets. In our first video, we break down “Attention-Driven Design: 23 Principles for Designing More Persuasive Landing Pages” by Oli Gardner of Unbounce. Enjoy!
Read More

Before the mass exodus to a well-deserved holiday break, we thought today would be a good time to say happy holidays and thanks for another great year. In this year's holiday "card", we were asked by Santa to choose the next reindeer to be on Santa's sleigh team. Since no one says no to Santa, we agreed – by making these reindeer participate in Reindeer Games! Check out the videos and vote for your favorite reindeer. 
Read More