Hile-lights Blog

7 Best Practices for Effective Web Design

Written By: Aaron Gelston | 06/13/2018  |  0 comments

Effective web design starts with a complete understanding of a company's target audience. It is paramount to the end user's success that there is constant collaboration between designers, content creators and strategists. However, there are some general design practices that can set you in the right direction, regardless of your industry or the characteristics of your personas.


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Facebook Ad Targeting Changes Are Coming

Written By: Michelle Law |  06/06/2018  |  0 comments

Big changes are brewing – both for Facebook and for advertisers. As you may have guessed, a lot of changes in Facebook advertising are a direct result of the Cambridge Analytica data breach. While we all can agree (both as consumers and advertisers) additional safeguards are better, it is likely to cause some disruptions for advertisers. The main changes affecting most U.S. Facebook advertising efforts are the removal of Partner Categories and more restrictions on custom audience uploads.


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Design Thinking and Marketing

Written By: Joe Ickes |  05/30/2018  |  0 comments

The goal of design thinking is to be inclusive and include the end users. Learn steps to take to apply the design thinking process to your marketing.


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Meet the 2018 Interns!

Written By: Lea Titas |  05/23/2018  |  0 comments

It's intern season again at Hileman Group and we couldn't be more excited (we finally have people to fetch us coffee!). This year, we have several great candidates to assist on our Marketing, Creative, Technology and Account Services teams. Get to know a little about why they chose an internship and what they hope to learn. When we check back in with them at the end of the summer, we'll see if they achieved their goals!


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Best Newsletter Designs

Written By: Angela Ruggeri |  05/16/2018  |  0 comments

The best newsletters share the latest information from a specific source or topic. Thus, we should design for the content. Here are a few ideas to get you started.


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Blockchain and Digital Marketing

Written By: Michelle Law |  05/09/2018  |  0 comments

Blockchain is very complex and technical, but essentially is a way for digital information to be distributed and not copied. When most people think of blockchain, they immediately jump to cryptocurrencies. But blockchain technology applies to industries beyond finance. Learn some of the benefits when combining blockchain with digital marketing.


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ADA Compliance and the Future of the Web: Your Questions Answered

Written By: Kate Penrod |  05/02/2018  |  0 comments

The Americans with Disabilities Act (ADA) extends beyond accessibility with ramps and parking spaces, and is now directed more towards accessibility online. Last week, we hosted a webinar on ADA and the web and offered strategies to help websites elevate compliance. As a follow-up, we have provided answers to the questions asked during the webinar and a link to the webinar. 


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Marketo Summit 2018: Sessions to Attend

Written By: Chelsea Kiko |  04/25/2018  |  0 comments

The marketing automation team at Hileman Group is getting excited to attend the Marketo Summit this coming week in San Francisco. The headlining speakers alone are definitely something to get excited about. Whether you’re taking skiing lessons with Lindsey Vonn or becoming one of the wild ones at the concert with Flo Rida, this year’s summit has plenty to offer to every type of attendee. Here, we've listed out the top sessions to attend this year.


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