Hile-lights Blog

The Benefits of Usability Testing/User Testing

Written By: Hileman Group | 04/15/2022  |  0 comments

Usability testing is imperative to staying connected with your audience. Ensuring your website is easy and intuitive to operate lets clients know that you value their time and attention. Here’s what you need to know.      

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[webinar] Automation Trends & Key Initiatives in Healthcare Revisited

Written By: Hileman Group  |  03/11/2022  |  0 comments

In May 2021, a co-sponsored study surveyed 118 healthcare leaders from health systems across the country to review how healthcare organizations invest and evolve their automation efforts. Join marketing leaders from across the industry as they revisit this data and see how these organizations have continued to adjust their automation roadmap and what they see as the future trend for this coming year.

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How Accessibility and Inclusivity Have Changed the Way We Use the Web

Written By: Hileman Group  |  03/04/2022  |  0 comments

Having an accessible and inclusive website (one that is ADA compliant) makes it easier for more people to interact with your business online. From people with varying experiences using the web to people with various disabilities, accessibility is a key feature in establishing your business has a trustworthy presence online. 

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Virtual Healthcare vs In-Person Healthcare: From both sides of the counter

Written By: Hileman Group  |  02/17/2022  |  0 comments

When COVID-19 hit in 2020, it shut everything down, quarantining people to their homes with little access to the outside world. Ulterior methods were sought to guard our health, such as working from home, virtual meetups with friends, and shipping groceries. However, about two years into the pandemic, many businesses have reopened with a new normal expectation in place. Many still work from home while others employ a hybrid method. The health industry is the same. Operating on both sides of the counter, it is a marriage of both safety and convenience. But is one method more dependable with better results than simple convenience, or is telehealth simply an alternate operation to meet personal preference that will last long after the worst of the pandemic?



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Holiday Season 2021: The More (Gifts) the Merrier

Written By: Hileman Group  |  12/15/2021  |  0 comments

Happy holidays! We asked the Hileman Group team to share their favorite holiday gifts growing up. 

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