Hile-lights Blog

Maximize Your Growth by Aligning Sales and Marketing

Written By: Kyle Chandler and Adam Esposito | 04/08/2020  |  0 comments

Turns out, alignment matters. And not just to your auto mechanic. When sales and marketing aren’t aligned, you can lose opportunities to convert leads into customers. However, when the two sides work as one, good things can and often will happen. The problem is, many organizations don’t recognize the misalignment until customer relationships suffer, opportunities are missed and revenue is lost. If this scenario seems familiar, it’s time to meet the alignment challenge head-on.


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[Infographic] The COVID Effect on Healthcare Marketing

Written By: Hileman Group  |  04/03/2020  |  0 comments

With healthcare on the frontlines of the COVID-19 crisis, healthcare marketers are also at the forefront of organizational responses. View our Infographic and learn more about how COVID-19 is affecting healthcare marketing, plus what you can be doing today.


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[Infographic] The COVID Effect on B2B Marketing

Written By: Hileman Group  |  04/03/2020  |  0 comments

From global production decreases to stay-home orders in most states, the cascading impact of COVID-19 has had profound effects on businesses and consumers in every industry — and along with it, marketing. Learn how COVID is affecting marketing in B2B spaces and what you can do starting today from our Infographic.


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A Digital Magazine Helps Tell Cleveland Clinic’s Story — Beautifully

Written By: Hileman Group  |  03/31/2020  |  0 comments

Recently recognized as the second-best hospital in the world, Cleveland Clinic is both a medical pioneer and a healthcare powerhouse, providing millions from around the world with innovative, patient-centered care. It’s also a nonprofit. And that means strong relationships with its donors are critical. With plans to expand its footprint, Cleveland Clinic launched a $2 billion fundraising effort in 2019 to fund new facilities, training and research. To achieve that goal, they needed help from the right tool and the right partners.


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22 Conferences to Attend in 2020

Written By: Hileman Group  |  03/11/2020  |  0 comments

As a part of a constantly changing digital marketing universe, you never want to stop growing. Of course, a great way to discover what’s new and what’s working for your fellow marketers is to attend a conference or two every year. We’ve rolled out our annual list of the top marketing, creative and technology conferences in 2020 so you can find what sparks your interest, book your flight and get ready to grow!


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