Hile-lights Blog

What Does a Marketing Automation Specialist Do?

Written By: Angela Ruggeri | 08/08/2018  |  0 comments

A marketing automation specialist wears many hats. From landing page creation to campaign automation and marketing strategy, an automation specialist touches almost every stage of the marketing funnel. Learn three important functions of this job type and how they help any organization.


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Ditch the RFP and Try These Ideas

Written By: Scott Taylor |  08/01/2018  |  0 comments

Here’s a scenario that most of us can relate to… You’ve been tasked with finding a marketing or website agency for your company. As a traditional method of vendor selection, the RFP has its time and place. But there are some major disadvantages to the process that usually end up costing you time, money and a lot of frustration. Here are a few other (read: more exciting) ideas to help you find the right partner that meets your specific goals.


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Intern Takeover 2018

Written By: Lea Titas |  07/26/2018  |  0 comments

Today is National Intern Day (who knew there was such a thing?!)! To celebrate, we've decided to let the interns take over our social media! They've been itching to take some of what they've learned and put it to good use... what better way than our social channels? So, follow along as they take you through the day in the life of an intern at Hileman Group!


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Google Marketing Live Recap

Written By: Sarah Selzer |  07/18/2018  |  0 comments

Last Tuesday, Google hosted their annual ‘Google Marketing Live’ and unveiled several updates coming to Ads, Analytics, and Platforms. These updates are inspired by Google Ads pillars of being valuable, transparent, and trustworthy. Hileman Group sat in and put together a list of the top 3 takeaways you need to know from the announcement.
 

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What Is JavaScript Used for in Front-end Web Development?

Written By: Kevin Schroeder and Ken Sugiura  |  07/11/2018  |  0 comments

Last time, we talked about the difference between front-end and back-end development. In this week's post, we talk about one of our favorite tools for front-end developers: JavaScript. Learn what it is and how we use it for websites.


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The Difference Between Front-end and Back-end Development

Written By: Dalton Mankin |  07/03/2018  |  0 comments

There exist countless metaphors to describe the differences between the front-end and back-end development when building websites. But, a single sentence can sum up the differences nicely: Front-end development is what you see and back-end development is what you don't. In this blog post, you'll learn the common distinctions between the two and why they're both important.


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VeloSano: Why I Ride

Written By: Lea Titas |  06/27/2018  |  0 comments

We all have a cancer story, whether it was about a friend of a friend, a family member or even ourselves. That's why VeloSano is so important to us. Cancer has touched each and every one of us at Hileman Group. We ride in VeloSano so we don't have to share another cancer story. The following "Why I Ride" video features a few Hileman Group riders who share why they're participating in VeloSano.


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Data Security for Marketers Webinar: Your Questions Answered

Written By: Chelsea Kiko and Michelle Law |  06/22/2018  |  0 comments

Wednesday, we hosted a webinar about data security for marketers. With the recent privacy issues and breaches, data security has, now more than ever, become a hot topic. In this webinar, Chelsea Kiko and Michelle Law from Hileman Group and Bob Eckman, Chief Information Security Officer at MCPc, discuss best practices for data security, effectively protecting both your organization and your users. Here are the answers to the questions asked in the webinar.


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