Hile-lights Blog

Why Use Social Media Tactics for Brand Awareness?

Written By: Michelle Law | 03/28/2019  |  0 comments

Social media seems to be everywhere these days. While social media is great for a number of reasons, it has proven to be especially effective (and way cheaper) for generating brand awareness. Learn why social media tactics are powerful tools for generating and shaping the way audiences engage with brands.
 

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Marketo Summit 2019: Sessions to Attend

Written By: Chelsea Kiko |  03/22/2019  |  0 comments

The Marketing Nation Summit is just around the corner and we couldn't be more excited! Now that Marketo has a new home at the Adobe Summit, you can expect to meet more like-minded marketers, hear from more top leadership and, let's face it, engage in more fun and activities. To help you prepare for the greatest week in a marketing automation specialist's career, here are a few of the top sessions we recommend you attend this year.

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TogetherDigital: Providing Female Professional Development

Written By: Caitlin Matsen |  03/20/2019  |  0 comments

Women in Digital, now called TogetherDigital (emphasis on the Together), recently announced their rebranding at the SXSW Conference in Austin, Texas. Despite their new name and new website, their purpose remains the same: empower women and provide them with a space and community that propels women forward and aids in their professional development. Learn more about this group and how it impacts the future of digital.

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The 6 Components of a Great Presentation

Written By: Caitlin Matsen |  03/13/2019  |  0 comments

Public speaking, for most people, is more than a little terrifying. Presentations and public speaking, however, are vital for almost every industry, both internally and for external purposes (clients, speaking events, PR for the company, etc.). Not to worry, though, because we have made a list of the key components of a great presentation in order to get you started on your journey to public speaking success.

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Good and Bad Bots: Understanding Spam Bots and Spiders

Written By: Karl Schneider  |  03/06/2019  |  0 comments

Tools for measuring and understanding user behavior, such as Google Analytics, are vital for tech users and are used all around the marketing world. For this reason, it’s crucial to understand what spam bots and spiders are and how they can impact your data and results if you’re not careful. Learn what these data threats are and how measures are being taken to fight them.
 

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