Hile-lights Blog

Overcoming Service Line Marketing Challenges in Healthcare

Written By: Hileman Group | 06/30/2022  |  0 comments

What are the biggest challenges healthcare organizations face when it comes to service line marketing? This and many other questions will be answered in a panel discussion featuring our very own Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.


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The Nuances of Marketing for a Children’s Hospital

Written By: Hileman Group |  06/15/2022  |  0 comments

While no one wants to think about needing care, you do want the pediatric population to choose your hospital system when they do end up needing you. But the implementation of children’s healthcare marketing programs is not the same as adult programs. Here are 4 nuances of children’s healthcare marketing.


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The Power Behind AI-Powered Search

Written By: Hileman Group |  05/15/2022  |  0 comments

[webinar] Navigating Digital Transformation for Health Systems

Written By: Hileman Group |  05/06/2022  |  0 comments

Healthcare digitalization is here, but are you prepared? We invite you to hear from industry experts about the digital transformation process and how to drive patient volume most effectively in 2022 and beyond.


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Marketing Automation and the Patient Journey

Written By: Hileman Group |  04/30/2022  |  0 comments

Marketing automation is important not only for the patient journey, but to providers that are involved in the journey, as well. It helps prevent gaps in patient care, increase preventative measures instead of reactive treatments, and ensure patients stay healthy. Read on to learn more. 


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