Hile-lights Blog

Social Listening and 5 Ways to Use it for Your Business

Written By: Caroline Amantea | 01/24/2018  |  0 comments

If you’ve heard of social monitoring (a way to monitor what's being said about your business across the internet), you’ll find social listening to be very similar. These two tactics work best when used together, but they don’t necessarily mean the same thing. While social monitoring identifies and responds to brand mentions, social listening collects those insights and makes decisions to better your business. Here are five ways you can use social listening to improve your business.


Read More

How to Create an Effective Inbound Marketing Campaign

Written By: Michelle Law |  01/17/2018  |  0 comments

Launching an effective inbound marketing campaign can be fun and exciting. But, if the right steps aren’t taken pre-launch, you may end up with disappointing results. Follow these six steps to learn how to create an effective inbound marketing campaign from the start.


Read More

Why You Need a Creative Brief

Written By: Craig Minch |  01/10/2018  |  0 comments

A creative brief is a document that contains information for creative- and innovation-focused projects, including a summary of key factors that can impact and inspire efforts. Learn why you should use a creative brief and what the brief should include. 


Read More

Digital Marketing Trends of 2018

Written By: Lea Titas |  01/03/2018  |  0 comments

It's a new year. New diets. New resolutions. Clean slate. What better way to get ready for the new year than to already know what are going to be the biggest trends of the year? Luckily, we have a team of experts who know a thing or two about digital marketing and, therefore, have a pretty good idea where to focus efforts in 2018.    


Read More

Top Insights of 2017

Written By: Lea Titas |  12/27/2017  |  0 comments

It's hard to believe another year is almost in the books. Seems like it was only yesterday we were saying that about 2016! As we prepare for 2018, we thought it'd be fun to take a second look at the top articles of 2017 to find out what marketers really cared about this year. 


Read More