Hile-lights Blog

The Value of MarTech Stack Planning: Your Questions Answered

Written By: Caitlin Matsen | 02/21/2019  |  0 comments

On Tuesday, we hosted a webinar about the value of MarTech stack planning, alongside Scott Mowery, Senior Director of Digital Operations at Cleveland Clinic. In this webinar, we walk you through the various reasons MarTech stacks are valuable for your marketing efforts and the importance of planning these stacks by understanding the variety and differences between them. Here are the answers to the questions asked in the webinar.
 

Read More

[eBook] Healthcare Marketing: Driving Patient Engagement

Written By: Lea Titas |  02/13/2019  |  0 comments

We've all heard how the healthcare industry is evolving. With this shift to a consumer-based approach, there has to be a change in the way healthcare marketers talk to patients. In our latest healthcare eBook, you'll learn the "3 Cs of Healthcare", what the industry evolution means for the healthcare marketer and how to get started on this new marketing frontier.

Read More

You're Invited: The Value of MarTech Stack Planning

Written By: Lea Titas |  02/06/2019  |  0 comments

There are over 6,000 marketing technology solutions in the world. How do you know which ones are right for your organization? Join us on Tuesday, February 19th at 12:00 PM EST as we team up with Scott Mowery from Cleveland Clinic to present the role of MarTech stacks in your organization. Register today!

Read More

Why Use Sitemaps and Wireframes in Website Design

Written By: Lea Titas (with color commentary from Senior UX Designer, Joe Ickes) |  01/30/2019  |  0 comments

Differentiating between all the elements of visual design can be confusing… even for the people doing it! But, alas, knowing the difference between a mock-up and a wireframe – as well as their benefits – can make all the difference when designing a website. Here, we discuss two important components of website design: sitemaps and wireframes.
 

Read More

Your Guide to 2019 Conferences

Written By: Lea Titas |  01/23/2019  |  0 comments

Attending conferences is a great way to learn something new, meet like-minded people and maybe, if we're a little honest with ourselves, just get away for a couple days. Because we love ongoing education so much, we've put together our annual conference list, giving you the tools you need to grow, both professionally and personally. So, get your TSA Pre✓® and/or pack your Dramamine® because this year includes a cruise!

Read More