Hile-lights Blog

Emerging Marketing Technologies Webinar: Your Questions Answered

Written By: Matthew Schott | 06/12/2019  |  0 comments

Marketing technology is an ever-evolving space and with the help of our panel of marketing professionals and experts, we plan to break down the 5 emerging marketing technologies you need to know. We would like to extend a huge thank you to Jared Fuller, Sr. Director of Partnerships at Drift, for joining us at Hileman Group and helping break down the tools you need to be paying attention to.


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Maximizing the Classy API: An Interview with Dalton Mankin and Abby Whited

Written By: Caitlin Matsen  |  06/07/2019  |  0 comments

On June 11, our very own Dalton Mankin and Abby Whited will be leading a workshop at this year’s Collaborative conference. We sat down to talk with them about the event, their topic, and why it’s an important and helpful session topic for other conference attendees.


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State of the Media: The Upfronts Are Upon Us

Written By: Allen Ginsberg |  05/29/2019  |  0 comments

It’s officially upfront season! If you’re not in the TV business, you’re probably asking, ‘What the heck is an upfront?’ But upfronts — the time each year when major networks gather to preview their upcoming shows for ad buyers ­— are more than insider presentations. They’re also an important barometer for both media costs and inflation, as former BBDO Media Director Allen Ginsberg explains in this month’s guest blog.


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Google Marketing Live 2019 Recap

Written By: Caitlin Matsen  |  05/22/2019  |  0 comments

On May 14th, Google hosted their annual ‘Google Marketing Live’ Ad Keynote and announced several new digital marketing products, and the new best practices accompanying these innovations. This Keynote is an important event for learning new Google Ads features, how they work and how they will impact what we do every day in the near future. We have put together this list of the top 5 key takeaways just for you.


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Marketing in the New Consumer-Oriented World - An Interview with Tom Hileman

Written By: Caitlin Matsen  |  05/15/2019  |  0 comments

In today’s consumer-focused world, healthcare marketers must learn to consider the entire patient lifecycle and how to provide more personalized, continuous consumer experiences for patients. On May 22, our very own Tom Hileman will be speaking with Sue Omori, Executive Director of Marketing Account Services from the Cleveland Clinic, at the Forum for Healthcare Strategists. Learn more about the forum, his topic and the continuously changing world of healthcare marketing.


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