Hile-lights Blog

3 Ways Remote Work Has Changed Modern Marketing

Written By: Hileman Group | 08/30/2022  |  0 comments

While there has been much talk about how working from home has affected the workplace dynamic, we haven’t really discussed how consumer needs and behaviors have changed, radically altering how we market to them. Here are 3 ways remote work has changed modern marketing.


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4 Ways Primary Care Can Protect Itself from the Influx of Retail Health

Written By: Hileman Group |  08/15/2022  |  0 comments

Over the years, consumers have made it clear that they want convenient healthcare above all. And retail giants, answering the call, are offering primary care solutions both easily accessible and tailored to meet specific needs. What’s a health system to do? Learn 4 ways primary care service lines can combat the influx of retail health options. This topic and more will be discussed in a panel discussion featuring Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.


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[webinar] A Look Forward: The Healthcare Marketing Team of the Future

Written By: Hileman Group |  08/12/2022  |  0 comments

Impactful Metrics within Healthcare Service Line Marketing

Written By: Hileman Group |  07/15/2022  |  0 comments

Analytics are a natural component of marketing programs. If the goal of a healthcare marketing campaign is to attract and retain patients, how do we know we succeeded? Learn 4 impactful metrics to measure and why they matter. These metrics and much more will be discussed in a panel discussion featuring Tom Hileman and marketing executives from 3 of the top hospital systems in the country at the 2022 SHSMD Connections, taking place September 11-14.


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The Future of Search: Bidding Adieu to Expanded Text Ads

Written By: Hileman Group |  07/15/2022  |  0 comments

Ready or not, the change from Expanded Text Ads to Responsive Text Ads is coming. Read on to learn what this change means for you and the kinds of changes should you be making now to ensure your account doesn’t take a big hit in July.


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