Hile-lights Blog

How to Choose a Web Hosting Model

Written By: Steven Snider | 08/07/2019  |  0 comments

When choosing a web hosting model, there are some critical factors to take into consideration in order to effectively deliver content to your audience. From security concerns, to monthly hosting expenses, it can be a lot to wrap your head around. Here we discuss the most popular hosting models to consider when choosing how your website will be deployed to a live environment, particularly for shared hosting and Virtual Private Server (VPS) hosting models.


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CMO Series - The Media Apps Keep Coming: How Many Will We Need for Our Content Needs

Written By: Allen Ginsberg |  07/31/2019  |  0 comments

In this month’s installment of our CMO series, Allen Ginsberg continues to offer insight into industry trends and highlights by discussing the rise of media apps and the impacts these developments have had over time. New to the series? Start from the beginning here!


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Intern Takeover 2019

Written By: Caitlin Matsen  |  07/25/2019  |  0 comments

It’s that time of the year again, National Intern Day! We have a group of fabulous interns this summer, who have helped out with a myriad of projects, so to celebrate they are taking over our social media for the day! Follow along as they show you what a day in the life of a Hileman Group intern looks like.


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Healthcare Marketing & Physician Strategies Summit Recap – A Conversation with Tom Hileman

Written By: Caitlin Matsen |  07/15/2019  |  0 comments

The Healthcare Marketing & Physician Strategies Summit has come and gone again, and this year’s sessions offered some of the best insight into the current and future state of healthcare marketing. We sat down with our very own Tom Hileman to get his take on the Summit’s session highlights, why they are important for healthcare and learn more about his session regarding healthcare marketing in the consumer-oriented world.


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7 Secrets Your Account Managers Wish You Knew

Written By: Colleen Eschweiler  |  07/10/2019  |  0 comments

At a busy agency, account managers are essential to a project’s efficient completion, quality deliverables, and excellent correspondence and collaboration with the client. A lot of responsibility falls on their shoulders, and with it comes long hours, client expectations, and pressing deadlines. I’m sure your heart just breaks for them, and you’re probably wondering, “As a resource, what can I do to make my AM’s life easier?” They are so glad you asked. Here’s a list of 7 secrets your account managers wish you knew.


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