Hile-lights Blog

7 Sources That Should Inform Your Content Marketing Strategy

Written By: Brian Hohmeier | 08/26/2020  |  0 comments

To many marketers, the thought of creating a content strategy can be as intimidating as a blank page is to a writer. Everyone knows they need a strategy, but plenty of smart marketing leaders just aren’t sure how to even begin approaching theirs. Discover the seven key sources that should inform your content strategy and help you get started. 


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5 Best Practices for a Better Content Audit

Written By: Bri Long |  08/12/2020  |  0 comments

Content brings firepower to your digital marketing efforts, but without a well-conceived audit, it’s all too easy to waste time and resources on content that isn’t hitting the mark. Analyzing all your content can feel daunting, but with online tools and a best practices guide — dare we say, this guide — boosting the effectiveness of your content strategy is that much easier.


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Why Web Accessibility Should Move From This Checklist to Your List

Written By: Kate Penrod |  07/28/2020  |  0 comments

With consumer behavior going digital at an accelerated rate today, the question of web accessibility is more important than ever. Fortunately, there are reasonable accommodations websites can make to ensure they’re usable, even for people who see, hear, process or navigate the web differently.


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Hileman Group Ranks as a 2020 Top Workplace

Written By: Hileman Group  |  07/22/2020  |  0 comments

We’re proud to announce that Cleveland.com and The Plain Dealer have named Hileman Group a Top Workplace for the fourth year in a row.


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How to Design a Winning Cycling Jersey for Your VeloSano Ride

Written By:  |  07/13/2020  |  0 comments

Even if you don’t consider yourself artistically inclined, anyone can get started on designing a fantastic cycling jersey to showcase your brand, your inspiration to ride and more. We’ve been designing jerseys for our VeloSano team for years, so here are some quick tips on ensuring your design stands out, looks great and motivates you to ride for the cure.


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