Hile-lights Blog

A Guide to Attribution Models in Digital Marketing

Written By: Michelle Law | 09/12/2018  |  0 comments

In our day and age, potential buyers rarely make a decision through a single channel. It’s more likely that as they are researching their purchases, they interact with multiple mediums (probably without even realizing it). When reporting, attribution models can help determine which mediums contribute to the desired outcome (e.g. making a purchase). Learn what attribution models are and how they can bring powerful insights into your digital marketing efforts.

Read More

Voice Search: Things to Consider

Written By: Caitlin Matsen |  09/05/2018  |  0 comments

We are in the midst of a voice search revolution. Voice search is an increasingly popular way for technology users to find out information when they are on-the-go and want a quick and convenient answer. But what factors play into voice search and how will this impact your SEO strategy? Well, we have answers for you!

Read More

#CMWorld 2018: Sessions to Attend

Written By: Lea Titas |  08/31/2018  |  0 comments

Content Marketing World 2018 is just around the corner! Get ready for the content marketing event of the season with our ultimate guide of sessions to attend. Please note that, just like last year, some of these session overlap, so find a buddy, divide, conquer and share notes!

Read More

Q & A with Kate Penrod: The Future of Inclusion Design

Written By: Lea Titas |  08/27/2018  |  0 comments

TechPint, a pop-up tech conference in Cleveland, is tomorrow. And we're lucky enough to boast that one of our own, Kate Penrod, Visual Designer extraordinaire, is speaking! We sat down earlier with Kate to find out what her presentation is about and why it's so important to her.

Read More

Best Practices for Choosing Stock Photography

Written By: Aaron Gelston |  08/22/2018  |  0 comments

What's this? Another article about stock photography? Sure is! If you ever find yourself staring down the barrel of the "no photography budget" gun, this post is for you. While stock photography has a sort of stigma against it, there are ways to utlitize quality stock photos to enhance your designs. Following these simple guidelines will help you make the most of any design project, using little budget.

Read More