Hile-lights Blog

Your Guide to 2019 Conferences

Written By: Lea Titas | 01/23/2019  |  0 comments

Attending conferences is a great way to learn something new, meet like-minded people and maybe, if we're a little honest with ourselves, just get away for a couple days. Because we love ongoing education so much, we've put together our annual conference list, giving you the tools you need to grow, both professionally and personally. So, get your TSA Pre✓® and/or pack your Dramamine® because this year includes a cruise!

Read More

What Are Microinteractions in UX?

Written By: Joe Ickes |  01/16/2019  |  0 comments

Microinteractions are what happens when a user interacts with a well-designed system and gets some sort of feedback from interacting with said system. They are the small things that make you love an experience or product, but are something you rarely notice. Learn more about them and why they're important to UX.

Read More

For Once, Don’t Be Like Beyoncé

Written By: Kate Penrod |  01/09/2019  |  0 comments

Last week, a visually impaired woman from New York decided to sue Beyoncé's management company, citing that her website is in violation of the Americans with Disabilities Act (ADA) because the site is inaccessible for individuals with visual impairments. Will this set a precedent for all websites? 

Read More

TL;DR Video Series Episode 1: 23 Principles for Designing More Persuasive Landing Pages

Written By: Hileman Group |  12/26/2018  |  0 comments

Introducing Hileman Group’s TL;DR (too long; didn’t read) video series, in which we simplify those long-form content pieces into short, concise video snippets. In our first video, we break down “Attention-Driven Design: 23 Principles for Designing More Persuasive Landing Pages” by Oli Gardner of Unbounce. Enjoy!

Read More

Happy Holidays from Hileman Group!

Written By: Lea Titas |  12/19/2018  |  0 comments

Before the mass exodus to a well-deserved holiday break, we thought today would be a good time to say happy holidays and thanks for another great year. In this year's holiday "card", we were asked by Santa to choose the next reindeer to be on Santa's sleigh team. Since no one says no to Santa, we agreed – by making these reindeer participate in Reindeer Games! Check out the videos and vote for your favorite reindeer. 

Read More