Hile-lights Blog

[webinar invite] The ROI of Professional Development

Written By: Lea Titas | 11/21/2018  |  0 comments

Professional development, while necessary, can be difficult to implement within an organization. However, when done correctly, the return on its investment is invaluable. In the following webinar, Tom Hileman and Valerie Kovacs take you through different types of professional development and how your organization can get started. Register today!

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LinkedIn Targeting Now Available in Bing Search

Written By: Kim Sullivan |  11/14/2018  |  0 comments

Two years after Microsoft acquired LinkedIn, we are finally seeing what we have been waiting for – profile targeting which leverages LinkedIn data for search campaigns in Bing. Learn what this means for your next digital advertising campaign.

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[webinar invite] Relationships Matter in Healthcare Marketing

Written By: Lea Titas |  11/07/2018  |  0 comments

On Tuesday, November 13th, Tom Hileman will be teaming up with Salesforce to discuss how digital tools can enhance patient experience and outcomes within the healthcare industry. Register today to learn how assessment tools can help you measure impact, make a plan and earn buy-in from stakeholders.

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13 of Our Favorite Podcasts You Should Be Listening To

Written By: Lea Titas |  10/31/2018  |  0 comments

According to Convince and Convert, 12 million people listened to a podcast for the first time in the last year. (I happen to be one of those 12 million.) As a newbie, I asked my friends at work what podcasts I should be listening to and we came up with this great list. Whether you're looking for a true crime story, industry-specific content or to better yourself, there's a podcast for you.

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Say Goodbye to Google+

Written By: Emily Otter |  10/24/2018  |  0 comments

Hileman Group is a huge advocate of education, whether it's ongoing professional development or helping high school students figure out what they want to when they grow up. We asked our job shadow, Emily Otter, senior at a local high school, to write a blog post about something she's passionate about. Here, she talks about the Google+ shutdown.

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