In the information age we live in, consumers are more knowledgeable than ever before. This has made it more difficult to use traditional marketing tactics. This change in consumer behavior has not only had an impact on marketers, but it has also created the need for more powerful marketing tools. As marketers begin to rely on these tools, technology companies are trying to find new ways to better serve their clients, leading to many recent martech company mergers & acquisitions. But how will this impact current marketing technology? Check out the 3 biggest, most recent acquisitions that are shaping martech and what this means for the future.