In the summer of 2018, it happened. Google made sweeping changes to its API products, including the popular Google Maps used on countless websites. It’s a decision that has hit developers and entrepreneurs particularly hard in a very sensitive place — their budgets. Discover these tips and tricks for preventing Google API costs from eating at your budget.

Google Search uses it to spot trends. Retargeted Facebook ads use it to reunite customers with their abandoned shopping carts. Even Netflix uses it to suggest shows based on your viewing preference or rating. Projected to be a $71 billion global market by 2024, artificial intelligence (AI) has become a powerful tool for digital marketers. Whether you’re marketing your business, or you’ve been hired to market someone else’s, you’ll want to tap into the power of AI.

Building a successful landing page is essential to any digital marketing campaign, as they get the user started along in the process of being marketed to. Knowing how to leverage your marketing automation platform to maximize a landing page template is key. At Hileman Group, Marketo is one of the Marketing Automation platforms we utilize. Over the years, we’ve learned quite a few lessons when it comes to building marketing assets in Marketo and we thought we’d be nice and share some of our process for it. After all, practice makes perfect!

It’s almost our favorite time of the year again… Content Marketing World! To help you prepare for this year’s “Greatest Content Marketing Show on Earth” (this year’s theme), we’ve created a guide of the sessions you won’t want to miss. Grab your top hat, some popcorn, and prepare to be dazzled by this year’s speakers and sessions.