Hile-lights Blog

A Digital Magazine Helps Tell Cleveland Clinic’s Story — Beautifully

Written By: Hileman Group  | 03/31/2020  |  0 comments

Recently recognized as the second-best hospital in the world, Cleveland Clinic is both a medical pioneer and a healthcare powerhouse, providing millions from around the world with innovative, patient-centered care. It’s also a nonprofit. And that means strong relationships with its donors are critical. With plans to expand its footprint, Cleveland Clinic launched a $2 billion fundraising effort in 2019 to fund new facilities, training and research. To achieve that goal, they needed help from the right tool and the right partners.

Read More

22 Conferences to Attend in 2020

Written By: Hileman Group  |  03/11/2020  |  0 comments

As a part of a constantly changing digital marketing universe, you never want to stop growing. Of course, a great way to discover what’s new and what’s working for your fellow marketers is to attend a conference or two every year. We’ve rolled out our annual list of the top marketing, creative and technology conferences in 2020 so you can find what sparks your interest, book your flight and get ready to grow!

Read More

CMO Series — 5 Trends We Should Be Watching Through 2020

Written By: Allen Ginsberg |  02/26/2020  |  0 comments

As we move through 2020, what might affect what we’re thinking as marketers? How are consumer behaviors changing? Discover 5 technological advancements driving change.

Read More

Bringing High-Touch to Marketing: A Model for Authentic Brand Experiences

Written By: Laura Marzec |  02/12/2020  |  0 comments

How much guidance do you need to buy a pack of gum? Probably not a lot. You might be partial to a brand or flavor (or price), but your choice shouldn’t take more than a second or two in the checkout line. What about choosing a new bank, though? Or a healthcare provider? For more complex products and services, we want more of everything. That’s where high-touch marketing shines — delivering the right content at the right times to a target audience that makes a purchase decision over time.

Read More

Using the Healthcare Martech Stack to Nurture Patient Acquisition

Written By: Kyle Chandler |  01/29/2020  |  0 comments

Healthcare consumerism — the concept of putting healthcare decision-making and purchasing power into the hands of consumers — has changed the way we find and access healthcare. With more consumers playing an active role in choosing their healthcare services, healthcare marketers are adopting and fine-tuning digital front-door strategies to engage with and create loyal customers. Marketing technology, or martech, is a vital part of this process.

Read More