Hile-lights Blog

Use Your Voice: How Healthcare Content Can Respond to Audience Needs Post-COVID

Written By: Brian Cusack | 06/24/2020  |  0 comments

With exceptions, consumers and patients have been generally overwhelmed and underserved by the quality and quantity of information throughout this COVID-19 pandemic. This lack of quality, actionable information has added to consumer stress and anxiety. Fortunately, this perceived gap in clear, authoritative health content also presents healthcare providers with an opportunity to emerge with a stronger and more strategic voice.

Read More

Mapping Your Sales and Marketing Tech Stacks

Written By: Adam Esposito |  06/17/2020  |  0 comments

The buyer's journey for B2B companies is shifting. Companies are now relying more heavily on marketing channels to engage throughout the sales process, while also looking to customer data for actionable insights to help them. With this change, mapping (taking inventory of and thoroughly assessing) your sales and marketing tech stacks is now crucial. A three-phase process can help set you up to make more strategic choices about the technology, people and processes that let you engage, convert and keep more customers.

Read More

Outsmarting the False Bubble: How Hospitals Can Use Data to Market Proactively

Written By: Tom Hileman |  06/03/2020  |  0 comments

As hospitals reopen for regular patient care and elective procedures, they face a hidden danger—and it’s not just about disease exposure. Instead, healthcare providers may be exposed to a false bubble that threatens their recovery. Providers need new data and a new strategy to manage their reemergence and survive the recovery. Fortunately, that data does exist, and marketers can take the lead in helping healthcare survive for the COVID-19 recovery.

Read More

7 Ways to Personalize Your Healthcare Marketing

Written By: Michael Cioffi |  05/26/2020  |  0 comments

In order to enage today's healthcare patients, providers must offer a more personalized experience in their patient engagement. Discover how to create more personal patient connections with these seven strategies. 

Read More

Work on Your Long Game: Engaging Contacts in the Pandemic

Written By: Hileman Group  |  05/07/2020  |  0 comments

The COVID-19 pandemic has created a sense of urgency for everyone, from sales to marketing and — without a doubt — your leads and clients as well. But if your contacts are going to get their life and business back on track, they need a different kind of value proposition from you. Here’s how you can build toward becoming a trusted advisor in a time of need — and be truly helpful. It starts with making your short-term approach playing the long game.

Read More