The buyer's journey for B2B companies is shifting. Companies are now relying more heavily on marketing channels to engage throughout the sales process, while also looking to customer data for actionable insights to help them. With this change, mapping (taking inventory of and thoroughly assessing) your sales and marketing tech stacks is now crucial. A three-phase process can help set you up to make more strategic choices about the technology, people and processes that let you engage, convert and keep more customers.

As hospitals reopen for regular patient care and elective procedures, they face a hidden danger—and it’s not just about disease exposure. Instead, healthcare providers may be exposed to a false bubble that threatens their recovery. Providers need new data and a new strategy to manage their reemergence and survive the recovery. Fortunately, that data does exist, and marketers can take the lead in helping healthcare survive for the COVID-19 recovery.

In order to enage today's healthcare patients, providers must offer a more personalized experience in their patient engagement. Discover how to create more personal patient connections with these seven strategies. 

The COVID-19 pandemic has created a sense of urgency for everyone, from sales to marketing and — without a doubt — your leads and clients as well. But if your contacts are going to get their life and business back on track, they need a different kind of value proposition from you. Here’s how you can build toward becoming a trusted advisor in a time of need — and be truly helpful. It starts with making your short-term approach playing the long game.