Content Marketing World ended only a week ago and we're still fangirl swooning over Tina Fey. But she wasn't the only thing that came out of a great week of learning. Check out our key takeaways from CMWorld 2018.

In our day and age, potential buyers rarely make a decision through a single channel. It’s more likely that as they are researching their purchases, they interact with multiple mediums (probably without even realizing it). When reporting, attribution models can help determine which mediums contribute to the desired outcome (e.g. making a purchase). Learn what attribution models are and how they can bring powerful insights into your digital marketing efforts.

We are in the midst of a voice search revolution. Voice search is an increasingly popular way for technology users to find out information when they are on-the-go and want a quick and convenient answer. But what factors play into voice search and how will this impact your SEO strategy? Well, we have answers for you!