[webinar] Service Line Marketing: The Front Lines for Patient Acquisition

By: Hileman Group  | 11/30/2021

For service line marketers to keep up with an already-bombarded customer, they must adapt and find more efficient ways – through process, people and technology – to achieve and reach their system goals and initiatives.

In this BWG Connect, Hileman and Adobe discussion session, you will hear how top healthcare marketing experts – Dara Krueger [Cleveland Clinic],​ Lynn Purdy [Vanderbilt University Medical Center], Ashleigh Killian [Baylor Scott & White Health] and Tom Hileman [Hileman Group] – drive awareness, brand visibility and loyalty in today’s increasingly complex market.


This one-hour webinar features:

  • How leading service line marketers use strategies, technologies and acquisition techniques  
  • How health systems navigate the ever-changing landscape of service line marketing
  • And more



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