According to ChiefMartec, there are over 8,000 solutions in the marketing technology landscape. And that number only continues to grow. With a seemingly endless supply of options, how can healthcare systems identify the tools that are right for their organization and leverage these mar-tech stacks to meet their goals?
In this roundtable discussion session, you will hear how top healthcare marketing experts – Tom Swanson [Adobe], Scott Mowery [Cleveland Clinic], Mike Linnert [SymphonyRM] and Tom Hileman [Hileman Group] – are developing and refining their mar-tech stacks to better implement and measure marketing programs.
This one-hour webinar features:
- How healthcare organizations are keeping up with the ever-changing landscape
- How these technologies help develop a 360-degree view of the patient
- How health systems use mar-tech to drive ongoing patient loyalty