There’s a lot to be said for the power of adaptation. Businesses certainly know this. And in today’s fast-changing digital marketing climate, businesses must also be prepared to continually adapt the content they communicate to their customers to keep them informed and engaged. Modular web design makes that easier — by design.
A Break From Tradition
Traditionally, website design and development have relied on inflexible page templates that predefine how content is structured and displayed on a page. Static, predefined layouts put limitations on the way content is created and presented. Worse yet, editing or creating new templates required a major investment of a developer’s time.
In contrast, modular web design provides a foundational set of UI (user interface) and UX (user experience) patterns, or grids, with which to build your website. Out are rigid page templates and static content, and in is a library of standalone, reusable digital modules you can flexibly and dynamically assemble into engaging, interactive web pages.
For example, you’re free to mix and match, use and reuse, modules for navigation, hero images, content blocks, photo galleries and more. As your content needs change, you can adapt the existing modules in your library, add or remove existing modules onto your live site, or build completely new ones if necessary.
Learning from LEGO
Mindstream Interactive uses a spot-on analogy to further illustrate the modular design concept. Most of us have built something out of a LEGO set, with each building block snapping into place with ease. Although an instruction booklet tells you where the pieces should go, that doesn’t mean you can’t move them around to make something else if inspiration strikes. Like a LEGO set, modular web design allows the developer or editor simply to move around pieces (modules) to make something new, rather than having to design a web page from scratch.
Moreover, a modular design’s grid-like approach creates a uniform look that brings consistency to placement, spacing, alignment and other key design elements. The result is a design that’s simple, organized and adaptable.
The Benefits of a Modular Mindset
Modular design is winning over digital designers and businesses alike. Here are five big reasons why:
- Customization is a snap. Breaking up web pages into modules opens up a world of possibilities in your site content and layout. As you build a page, you can move the parts around — from the hero image to a CTA button — until you like how the page looks, functions and communicates.
- You have the freedom to change your design — and then change it again. One of the biggest advantages of a modular design is that you don’t need a developer to add new content. By accessing the components in your module library, you can create new pages without having to reach out to a developer or touch a line of code. Additionally, simple design changes like headline styles easily cascade to the appropriate design elements, saving valuable time.
- Your new website (and future pages) can launch fast. Developing your website using a modular system enables you to launch more quickly and add new pages whenever you need to. Spinning up new modules can be relatively easy, and launching new web pages doesn’t require a long, multi-layered approval process.
- It’s easy on your budget. Less design time and less development time can easily translate into lower costs for your website maintenance as you need to make changes.
- It allows your website to grow with your business. As business changes require new content and new pages to be added to your website, modular design gives your website the flexibility to grow and evolve right along with your business.
To discover how Hileman Group can put you on the path to simpler website management and content delivery, contact us.