What the Death of Adobe Flash Means for You

By: Kate Penrod  | 08/02/2017

In the midst of all of last week’s drama (e.g. Marketo not-so-subtly reminding everyone to renew your URLs), something else BIG happened. At least, it was big to us. At long last, Adobe announced that it would “stop updating and distributing Flash Player” and are giving until 2020 to phase it out completely.

In our latest piece, “9 Things That Will Die in Marketing Within the Next Year”, we talked about how Flash, once a cutting-edge program in the early 2000s, would finally meet its long-anticipated doom. When we wrote it, we never thought that one of our predictions could come true so quickly! But, let’s be honest, this one has been a long time coming. 

In an age where open standards like HTML5, WebGL and WebAssembly have come into play, Flash quickly turned into an obsolete program that proved to be more of a security threat than a cool tool.


What does this mean for you?

Well, considering Flash Player hasn’t been on iOS since 2010, and, later, Android gave it the boot in 2012, there is a pretty good chance that you haven’t been dependent on Flash in a long time. Internet browsers, such as Chrome and Firefox, started turning to click-to-play methods for Flash-based ads.

Which leaves Internet Explorer. While IE is still operating Flash, by 2019, they plan to disable the program from their browser, a year before its selected death date.


Websites and Flash

If your website relies heavily on Flash, here are a few things that you can do so it isn’t affected by this shut down. First you want to try to replace all uses of Flash with other open source solutions (HTML5, WebAssembly, etc.). If you are sitting there thinking, "Well, almost our entire site is based around flash and really cannot operate without it", you might want to get the ball rolling for a website redesign (and, hey, we can help!). 


for interactive Applications built in Flash

This is where it gets a little trickier. Adobe offers a few other programs that make this possible – Animate CC (for gaming and other vector-based interactions) and Premier Pro CC (for videos). The only downside to these: learning how to use another program! You can also always contact your web agency to see what solutions they have for your particular situation. You never know what amazing and unique solution they have in their back pocket!


So, if you’ve already seen the writing on the wall and your website has ceased to include any type of Flash plugin or interactive videos/games created in Flash, you have nothing to worry about. For everyone else though, you may want to get started!


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