In our previous voice search post, we noted that the voice search revolution was on the rise and the key elements of voice search digital marketers should keep in mind. 2019 has already proved that the voice search phenomenon will only continue to grow, as Microsoft’s recent 2019 Voice Report revealed that 72% of smartphone users are also using digital assistants, and 35% of the survey population have utilized voice search through their digital assistant. Other facts from the study include a reported 22% rise in smart speaker ownership from 2018 to 2019, and another 26% of respondents saying that they will buy a smart speaker this year.
With all of these growing numbers, you may be asking: why should we care? How and will these devices change the way we optimize and think about search? What is the best way to optimize for voice? We have answers for you!
What is Voice Search?
One of the primary reasons for purchasing or using a digital assistant like Amazon Alexa, Microsoft Cortana, or Google Assistant is to receive information in a faster, more efficient manner through voice searches. These searches primarily involve a user asking a device for information in the form of a question or command (“Where is the closest gas station”) and the digital assistant providing a few results. This seems similar enough to regular desktop or mobile searches, but optimization for voice requires more focus on local search, page speed and responses for conversational questions.
Voice Search Optimization
How do you know if your website is optimized for voice search? As we mentioned above, key factors for voice search optimization have already begun to emerge and optimizing for these elements will be vital. Optimizing content with longer-tailed keywords and with a variety of words and phrases can help account for the various questions and commands users may ask and provide assurance that your content answers those specific and general questions. Consider the full questions or commands users may give and ensure that your content fully answers those queries, while also remaining concise enough to be considered a quality answer.
Optimizing your website for local searches (“near me”) is also essential, as many consumers rely on quick voice searches to find local services. Page speed will also be key to ensure that you are amongst the top voice query responses, as speed is often critical when search engines are indexing sites for information.
Why Voice Search Matters
As ownership of digital assistants continues to grow, continuously optimizing your website for voice search will be pertinent to remain competitive in search engine results.
Starting early and experimenting with the various factors that could impact voice search results and how this will affect your business will be vital as more research around voice search appears.