The Power of Social Media

By: Caroline Amantea  | 07/21/2016

The Republican National Convention (RNC) is taking place in Cleveland, Ohio this week! The streets of downtown are alive with convention visitors who are eager to experience Cleveland in its finest form. Because of that, we wouldn't be doing our city justice if we didn't write at least one post about the RNC.  And, of course, how it relates to the world of digital marketing, specifically social media.  

Last night at The Q, the opening speeches were presented. And, in case you haven’t heard (LOL), Melania Trump is under some serious scrutiny after being accused of plagiarizing excerpts of First Lady Michelle Obama’s Democratic National Convention speech back in 2008:

To quote a separate section of Mrs. Trump’s speech: “It would not be a Trump contest without excitement and drama.” –Melania Trump

Well, that’s for sure.

As you can imagine, the internet is having a field day – especially the social media world. Twitter is blowing up with #FamousMelaniaTrumpQuotes, pairing historic and well-known quotes with the aforementioned hashtag:



Another hashtag on the rise is #plagerism (*face palm*), which, as it should, has shifted from Melania scrutiny to jokes of sheer disappointment:


So, what have we learned (or re-learned)? Keep your content original, or the internet (and the law of copyright infringement!) will make sure you never forget it. What will we do? Keep a Twitter tab open and watch as the influx of tweets, memes and GIFs flood the internet.

Oh, and if you’ve jumped on the #plagerism bandwagon, kindly apologize to your middle school English teacher.

Cheers to night two of the RNC!

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