September 2020

How to Choose Strategic Content Priorities for Your Website

Written By: Brian Hohmeier | 09/23/2020  |  0 comments

With so many different content marketing strategies, approaches, and goals to choose from, how can you know what will be the most effective and provide the greatest ROI? Asking these five questions can help you figure out what content to tackle first, second, so on and so forth.

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How Healthcare Philanthropy Can Recover in the COVID-19 Recession

Written By: Tom Hileman |  09/09/2020  |  0 comments

For many healthcare systems, philanthropy is more than a way to fund research, program development and general operations. Unfortunately, giving has seen expected decreases during the COVID-19 pandemic. However, we’ve seen this before in the financial crisis of 2008, and today, the Great Recession can provide guidance in how healthcare philanthropy and development teams might respond.

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