September 2018

A Word from the Experts: Adobe Acquires Marketo...Now What?

Written By: Lea Titas | 09/26/2018  |  0 comments

If you're in the digital marketing industry, you've no doubt heard by now that Adobe has acquired Marketo. But what does that mean for Marketo users? Well, you're in luck because the people at Hileman Group have a few ideas! Check out what our people in the trenches, as well as our leadership team, think about this announcement and what it means for the future of marketing automation. 

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Q & A with Michelle Law: The Future of Search

Written By: Lea Titas |  09/24/2018  |  0 comments

Found Conference, "an intimate conference on the future of SEO and Content Marketing," is taking place this Wednesday, September 26, in Columbus, OH. And our in-house analytics guru, Michelle Law, is presenting! We sat down with her to ask her a few questions about the conference, her topic and what the future holds for search.


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Hileman Group Named a 2018 Top Workplace by NorthCoast 99!

Written By: Lea Titas |  09/18/2018  |  0 comments

NorthCoast 99 is in its 20th year recognizing Northeast Ohio top workplaces. Hileman Group is proud to be recognized by ERC as one of Northeast Ohio’s 99 best places to work for 2018! See what this means for us as a top workplace.

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Top 5 Takeaways from Content Marketing World 2018

Written By: Lea Titas |  09/14/2018  |  0 comments

Content Marketing World ended only a week ago and we're still fangirl swooning over Tina Fey. But she wasn't the only thing that came out of a great week of learning. Check out our key takeaways from CMWorld 2018.

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A Guide to Attribution Models in Digital Marketing

Written By: Michelle Law |  09/12/2018  |  0 comments

In our day and age, potential buyers rarely make a decision through a single channel. It’s more likely that as they are researching their purchases, they interact with multiple mediums (probably without even realizing it). When reporting, attribution models can help determine which mediums contribute to the desired outcome (e.g. making a purchase). Learn what attribution models are and how they can bring powerful insights into your digital marketing efforts.

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