INBOUND is a conference held annually that shares the latest from the greatest in inbound marketing. This year was an action-packed week with inspiring spotlights, tips and hacks, advice from successful thought-leaders, and drinks (both coffee and the good kind). Subject matter experts, like Rand Fishkin, Larry Kim, Darhmesh Shah, Brian Halligan, and more, highlighted the changes that are happening in the industry and how to stay ahead of the curve. Sad you missed it? Or still trying to relive every moment? Here are the 5 themes woven throughout the week.