Recently, Marketo, the leading provider of marketing automation software, and Google Cloud announced “a multi-year collaboration to scale Marketo's infrastructure in the public cloud and create integrated solutions for marketers”. Read as we wax poetic on what this means for the future of AdTech and MarTech.

Now that Google is updating their policy and browser behavior, how much time do you need to spend ramping up on HTTPS, SSL, TLS?  The simple answer is "not much", distilling the acronyms to basic concepts takes no time at all, and, once a few changes are made, you can secure your site and no longer be deemed insecure!

As always, we left Content Marketing World with a million ideas and couldn’t wait to implement them as soon as we could. But, if we’ve learned anything, we’ve learned that there’s a lot of upfront work involved before you can successfully implement content marketing in your organization.

If your SEO keyword research is still based on volume only, you are doing it wrong. Keyword research has evolved alongside SEO tactics and search engine updates. Long gone are the days of keyword stuffing, keyword cloaking, and keyword research based on one metric. Take a look at the “evolution of SEO keyword research”!