As you already know, this week, we are lucky enough to attend, and be a sponsor of, Content Marketing World, held in Cleveland. While attending sessions yesterday, I noticed a common theme among the speakers: why you need a documented strategy. This seems like a no-brainer, but, as it turns out, according to Content Marketing Institute, only a third of B2B marketers do. If a tree falls in a forest and no one is around to hear it, does it make a sound? Same goes for a content marketing strategy. If you say you have a content marketing strategy, but don't write it down, does it exist? So, how do we go about creating a strategy?