Google defines superhero as a “benevolent fictional character with superhuman powers”.  We at Hileman Group think there are no humans more equipped for superhuman powers than marketers.  Who else can save us from ourselves?!
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As you already know, this week, we are lucky enough to attend, and be a sponsor of, Content Marketing World, held in Cleveland.  While attending sessions yesterday, I noticed a common theme among the speakers:  why you need a documented strategy.  This seems like a no-brainer, but, as it turns out, according to Content Marketing Institute, only a third of B2B marketers do.  If a tree falls in a forest and no one is around to hear it, does it make a sound? Same goes for a content marketing strategy.  If you say you have a content marketing strategy, but don't write it down, does it exist?  So, how do we go about creating a strategy?

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What's CMWorld, you ask?  Well, it's a 4-day event, put on by Content Marketing Institute, uniting the champions of the content marketing industry, all under one roof.  And we get to benefit from their brilliance!
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Squire's Castle is located in the North Chagrin Reservation of the Cleveland Metroparks.  It was built in the late 19th century by the co-founder of the Standard Oil Company, Feargus B. Squire. It was to serve as the gatekeeper's house for Squire's future country estate, but the estate was never built.  Squire sold the property in 1922, and, 3 years later, the Cleveland Metroparks acquired it.  
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