Google defines superhero as a “benevolent fictional character with superhuman powers”.  We at Hileman Group think there are no humans more equipped for superhuman powers than marketers.  Who else can save us from ourselves?!
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As you already know, this week, we are lucky enough to attend, and be a sponsor of, Content Marketing World, held in Cleveland.  While attending sessions yesterday, I noticed a common theme among the speakers:  why you need a documented strategy.  This seems like a no-brainer, but, as it turns out, according to Content Marketing Institute, only a third of B2B marketers do.  If a tree falls in a forest and no one is around to hear it, does it make a sound? Same goes for a content marketing strategy.  If you say you have a content marketing strategy, but don't write it down, does it exist?  So, how do we go about creating a strategy?

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What's CMWorld, you ask?  Well, it's a 4-day event, put on by Content Marketing Institute, uniting the champions of the content marketing industry, all under one roof.  And we get to benefit from their brilliance!
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