September 2015

Why CMS Developers Need to Work with Marketing

Written By: Steven Snider | 09/23/2015  |  0 comments

How your clients use the web never stops changing; the technologies that used to be the rage yesterday are rapidly being replaced by marketing-based solutions.  Creating a targeted dynamic customer-centric solution has become the catch phrase of the day as inbound marketing continues to grow in popularity.

Read More

#hilemanhero - The Results

Written By: Lea Titas |  09/16/2015  |  0 comments

Google defines superhero as a “benevolent fictional character with superhuman powers”.  We at Hileman Group think there are no humans more equipped for superhuman powers than marketers.  Who else can save us from ourselves?!

Read More

Start with the Why: A Content Marketing Strategy

Written By: Lea Titas |  09/10/2015  |  0 comments

As you already know, this week, we are lucky enough to attend, and be a sponsor of, Content Marketing World, held in Cleveland.  While attending sessions yesterday, I noticed a common theme among the speakers:  why you need a documented strategy.  This seems like a no-brainer, but, as it turns out, according to Content Marketing Institute, only a third of B2B marketers do.  If a tree falls in a forest and no one is around to hear it, does it make a sound? Same goes for a content marketing strategy.  If you say you have a content marketing strategy, but don't write it down, does it exist?  So, how do we go about creating a strategy?

Read More

Get Ready for CMWorld 2015!

Written By: Lea Titas |  09/02/2015  |  0 comments

What's CMWorld, you ask?  Well, it's a 4-day event, put on by Content Marketing Institute, uniting the champions of the content marketing industry, all under one roof.  And we get to benefit from their brilliance!

Read More