September 2015


Why CMS Developers Need to Work with Marketing

Written By: Steven Snider | 09/23/2015  |  0 comments

How your clients use the web never stops changing; the technologies that used to be the rage yesterday are rapidly being replaced by marketing-based solutions.  Creating a targeted dynamic customer-centric solution has become the catch phrase of the day as inbound marketing continues to grow in popularity.


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#hilemanhero - The Results

Written By: Lea Titas |  09/16/2015  |  0 comments

Google defines superhero as a “benevolent fictional character with superhuman powers”.  We at Hileman Group think there are no humans more equipped for superhuman powers than marketers.  Who else can save us from ourselves?!

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Start with the Why: A Content Marketing Strategy

Written By: Lea Titas |  09/10/2015  |  0 comments

As you already know, this week, we are lucky enough to attend, and be a sponsor of, Content Marketing World, held in Cleveland.  While attending sessions yesterday, I noticed a common theme among the speakers:  why you need a documented strategy.  This seems like a no-brainer, but, as it turns out, according to Content Marketing Institute, only a third of B2B marketers do.  If a tree falls in a forest and no one is around to hear it, does it make a sound? Same goes for a content marketing strategy.  If you say you have a content marketing strategy, but don't write it down, does it exist?  So, how do we go about creating a strategy?


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Get Ready for CMWorld 2015!

Written By: Lea Titas |  09/02/2015  |  0 comments

What's CMWorld, you ask?  Well, it's a 4-day event, put on by Content Marketing Institute, uniting the champions of the content marketing industry, all under one roof.  And we get to benefit from their brilliance!

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