#SHSMD19 Top 6 Sessions You Can’t Miss

By: Caitlin Matsen  | 08/26/2019


SHSMD 2019 is approaching quickly and to help you get ready, we have compiled a guide of our top, must-see sessions for this year’s conference! Please note that a few of these sessions overlap, so make sure to divide and conquer with friends, colleagues, and fellow healthcare attendees.

 

Tuesday, September 10, 2019

Beyond the EHR: Personalizing the Patient Experience With a Consumer Engagement Platform & Patient Engagement Center

Time: 8:30 AM – 9:30 AM

Speaker(s):

Karen Appelbaum, Executive Director, Enterprise Access Operations & Technology, Providence St. Joseph Health

Kim Swafford, Group Vice President, Telehealth & Health Technology Strategy, Providence St. Joseph Health

Details:

In order to meet consumer needs, Providence St. Joseph Health has implemented a strategy involving greater personalization, on-demand technology and improved the overall healthcare experience for patients. They accomplished this by creating a Patient Engagement Center and developing a consumer engagement platform that includes technology, such as a CRM. In this session, Karen Appelbaum and Kim Swafford will walk through strategies for creating a highly personalized patient experience and how to integrate various technologies for better patient engagement.

Other takeaways:

  • Learn more about the consumer engagement platform’s technology strategy, structure and how it financially effects health systems
  • How to implement “concierge-like” services for patients and contact centers for a better patient experience

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Developing a Digital Health Roadmap - The Cleveland Clinic Experience

Time: 11:10 AM -12:10 PM

Speaker(s):

Paddy Padmanabhan, CEO, Damo Consulting Inc

Peter Rasmussen, Medical Director of Digital Health, The Cleveland Clinic

Details:

In this session, the speakers will discuss the world renowned Cleveland Clinic’s digital transformation journey and strategy, the difficulties and best practices of this digital experience, and outline their digital roadmap for better engaging patients and helping caregivers.

Key takeaways:

  • Learn the tools and frameworks used in the Cleveland Clinic’s transformation strategy and how cross-functional stakeholders worked to develop their innovative digital roadmap and evaluate technology options
  • Discover the main factors of enterprise digital transformation
  • Learn more about the Cleveland Clinic’s Distance Health program

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A Game Plan for Increasing Patient Portal Enrollment

Time: 11:10 AM -12:10 PM

Speaker(s):

Trent Rosenbloom, Vice Chair, Department off Biomedical Informatics, Vanderbilt University Medical Center

Terrell Smith, Sr. Director of Patient and Family Engagement, Vanderbilt University Medical Center

Details:

Patient portals can be valuable tools for engaging with patients and improving patient healthcare experiences, but only when patients are motivated to enroll and actually use this tool. In this session, discover how departments and stakeholders at Vanderbilt University Medical Center were able to grow patient portal enrollment by more than 30% this year.

You’ll learn how to:

  • Make plans based around patient portal enrollment best practices
  • Learn how to set and measure goals
  • Appoint collaborators in various departments to promote regular portal usage

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Intent Marketing: Health Care Strategy in the New Age of Patient Discovery

Time: 11:10 AM -12:10 PM

Speaker(s):

Carrie Liken, Head of Industry, Healthcare, Yext

Sarah Bouldin, Specialist, Digital Access & Engagement, LifePoint Health

Details:

This session details the marked shift from branding and push marketing as a way to reach patients through search to the new focus on patient intent in search. Rather than search for specific brands, patients are searching for conditions, doctors, specialties and more. Health care marketers must adapt their efforts to meet this change and focus on intent marketing in search.

Main Takeaways:

  • Learn how patients are searching for services across the current digital ecosystem of apps, voice search tools, and other intelligent services
  • Discover various intent models and how they can with patient acquisition

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Wednesday, September 11, 2019

Carpe Datum - Using Web Analytics and Consumer Research to Shape Your Digital Strategy

Time: 8:30 AM -9:30 AM

Speaker(s):

Christopher Riegger, Chief Operating Officer, Modea

Kyle Anderson, Director of Digital Programs, Ann & Robert H. Lurie Children's Hospital of Chicago

Details:

In this session, Lurie Children’s Hospital and their partner Modea will walk through how to use web analytics tools, such as Google Analytics, in a truly effective way and make the most out of the large amounts of consumer data available through these tools. They will discuss their own process and results for using web analytics and targeted user testing, and how these insights changed their digital road map.

Key Takeaways:

  • Understand data and reporting best practices and what to use in your analysis
  • Learn more about data and analytics and you can accomplish with these tools

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Through the Eyes of Millennials: Reshaping Health Care’s Future

Time: 8:30 AM -9:30 AM

Speaker(s):

Paul Crnkovich, Managing Director, Kaufman Hall

Dan Clarin, Senior Vice President, Kaufman, Hall & Associates, LLC

Details:

In this session, Paul Crnkovich and Dan Clarin will detail how healthcare marketers and providers must meet the changing expectations and consumer needs of millennials. This discussion is increasingly relevant, as millennials are now the largest U.S. population segment, and their findings are based on extensive research on this target market.

You’ll Learn:

  • Why millennial consumer expectations have shifted from that of previous generations
  • How healthcare organizations and healthcare marketers should begin to meet millennial healthcare needs in actionable steps

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So there you have it! We hope this helps guide your 2019 SHSMD experience and be on the lookout for Hileman Group throughout the event as a sponsor!

We look forward to seeing you there!

 


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