By now, you’ve heard that healthcare has shifted to a more consumer-driven industry. With power literally at one’s fingertips, consumers have more information, options and convenience than ever before – instantly, 24/7.
This empowerment has compelled the healthcare industry to change tactics. It’s no longer about dominating market share or brand preference; instead, it’s about meeting consumers where they are throughout the patient journey, utilizing the tools and technology necessary to measure impact.
In this webinar, our fearless leader, Tom Hileman, has teamed up with Salesforce to show healthcare marketers how making the right decisions can help grow referrals, manage loyalty, secure trust, and effectively connect and communicate at every touchpoint with every audience.
- The 5 stages of the patient journey
- The different ways to engage consumers across the patient journey
- How to use the healthcare maturity curve model when planning annual initiatives
Relationships Matter: Marketing Maturity Curve for Providers – Where do you stand?
Date: Tuesday, November 12, 2018
Time: 12:00 – 1:00 PM ET