In the summer of 2018, it happened. Google made sweeping changes to its API products, including the popular Google Maps used on countless websites. It’s a decision that has hit developers and entrepreneurs particularly hard in a very sensitive place — their budgets. Discover these tips and tricks for preventing Google API costs from eating at your budget.

Google Search uses it to spot trends. Retargeted Facebook ads use it to reunite customers with their abandoned shopping carts. Even Netflix uses it to suggest shows based on your viewing preference or rating. Projected to be a $71 billion global market by 2024, artificial intelligence (AI) has become a powerful tool for digital marketers. Whether you’re marketing your business, or you’ve been hired to market someone else’s, you’ll want to tap into the power of AI.