October 2017

The Age of Accessibility: ADA Compliance for the Web

Written By: Kate Penrod | 10/25/2017  |  0 comments

Wheelchair ramps alongside stairs, service animals allowed in restaurants, handicap spots in parking lots. These are probably the most noticeable examples of guidelines that came into play with the American Disabilities Act (ADA) of 1990. When you think of the ADA, those are the types of things you think of: adjustments made to physical spaces in order to make it accessible to everyone. But what about the Internet?

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Interactive Emails: Wisdom from "The Sandlot"

Written By: Matt Friske |  10/18/2017  |  0 comments

I've been around email marketing and development long enough to know how to flip a certain number of switches, levers, or trap doors to make emails do my bidding. One of the hot topics I've been keeping track of is using interactive emails to give your emails a boost. While I love that email is finally getting to a point where we can start using some cool interactive elements, there are a few things to consider before jumping into the deep end of the pool.

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[webinar] Healthcare Marketing: Stop Marketing. Start Engaging.

Written By: Lea Titas |  10/11/2017  |  0 comments

Healthcare marketing. If that's not a phrase that doesn't make you think "regulations" and "obstacles", we don't know what will. While there may be initial roadblocks with a healthcare marketing program, once you get through the detour, healthcare marketing is useful, effective and, dare we say, rewarding. Join us for a webinar on October 25th as we present successful tactics and examples for 4 healthcare marketing initiatives.

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Digital Event Marketing: A Multi-channel Approach

Written By: Angela Ruggeri  |  10/04/2017  |  0 comments

When it comes to marketing channels, marketers have more choices with the launch of each new campaign. But with more choices comes more risk. It’s no longer about just getting the messaging right; marketers have to consider using the right channel for their message. And each channel comes with its own nuances to tone, delivery and execution. Let’s take a look at the different marketing channels to consider for a digital event, such as a webinar, to see how they all come together for a successful campaign.

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